Yahoo launched Fire Eagle last fall as a location-based “switch board” of sorts, enabling individual users to take control of the geo-data they’re pushing out across the social web. As developers of sites and applications began using Fire Eagle to extend location-based features to their own end users, we saw in interesting interaction between these three aspects of geo-data as a service such as Fire Eagle actually helped individual users become more comfortable with sharing geo-data.

As Fire Eagle has recently launched an application of its own on Facebook, I interviewed Tom Coates, head of the Fire Eagle project, to learn more about the goals of Fire Eagle and its aims for growth.
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Last week I did our first live interview on AllFacebook with Clara Shih, the author of “The Facebook Era” to discuss her new book and what lies ahead for Facebook. Over the past week she has been speaking at a number of conferences and also at Harvard Business school. Her website for The Facbeook Era just launched which includes a bunch of information about the book and has other links for more information.

If you didn’t have a chance to check out the interview the last time around, I’ve embedded it below. It’s less than 20 minutes and discusses everything you need to know about the book.
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“Real life. Not sugar coated.” is the tagline for Herhotspot, an online community site aimed at 20-something women. And the company behind it, Entitled Labs, wants to keep it that way.

The site is the first property by Entitled Labs, which was co-founded in late 2008 by co- James and Brette Borrow. HerHotSpot launched in January and is dubbed a one-stop shop for information, education and entertainment, where women can read, write and discuss issues that are important to them openly and honestly.

Entitled Labs integrated Facebook Connect into HerHotSpot in late February, and with that came a fair amount guys signing up for the site, said Entitled Labs co-founder James Borow in an interview.
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Today we are trying out our first live interview ever. You can view the interview via the player below starting in approximately 5 minutes. Let us know if you have any problems viewing it. Additionally, you can participate in the live chat via the AllFacebook Mogulus channel. There may be some slight bugs as this is our first attempt at a live feed but it should be pretty good. Feel free to ask questions in the chat room!

Update
Thanks to those that took the time to check out the interview. I’ll be posting a follow-up video which will be an archive version of the interview. If you want to purchase Clara’s book, you can go check it out on Amazon.com.
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This afternoon we will be doing our first ever live interview here on AllFacebook.com with Clara Shih, the author of new book, “The Facebook Era”. We will be talking about her new book, why she wrote it, what it’s about, and general things about Facebook. Audience participation is welcomed as we will be accepting questions from those that wish to be part of the show.

If you have a Mogulus account, let me know ahead of time and we should be able to get you on video live on the show to ask any questions that you have. We will be embedding the show player on this site at around 4:15 pm EST (1:15 PST) and will go live 15 minutes later. If you want a larger player to view, you can visit our Mogulus channel as well.
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While at SXSW, Kristen Nicole had the opportunity to sit down with Loic Le Meur about Seesmic’s new desktop integration with Facebook. Seesmic’s desktop application is one of the first (if not the first) to launch with full Facebook Connect support and illustrates the power of integrating into Facebook’s social graph. There are still a few kinks and additional features that Loic would like to add as Facebook continues to open up their API. Check out the video below to learn more about what Seesmic has planned for the future.
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Do you run a company that’s part of the Facebook economy? We’d like to talk to you. Send an email to allfacebook [at] gmail [d0t] com.

When Facebook announced their updated Pages product last week, it was a big deal as the Pages presents the opportunity for creating a more integrated branded experience. Last night I had the opportunity to speak with Gunter Pfau of the Stuzo Group to discuss some of the projects that they’ve been working on. He told me about the new AMP Energy Canada page that they launched in partnership with BBDO, Proximity & OMD Canada and I have to say, it’s pretty impressive.

It’s not just a simple landing page. Instead, there is an integrated application which includes videos and commenting within the Facebook Page. If you want an example of what the new Facebook Pages product has to offer, this is a great first example for any brand to check out. Below is the interview that I conducted with Gunter Pfau.
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Trazzler is a personalized travel-planning tool that was one of the most recent recipients of the fbFund. What started out as a Facebook application has since expanded to a standalone site. With new Facebook Connect features launching today, and Trazzler’s standalone site growing as a result of leveraging its Facebook app, there are a few lessons to be learned in taking advantage of Facebook’s Platform. Below is an excerpt of an interview with Trazzler founder Adam Rugel:
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Writing about large consumer brands is something that we typically don’t do on this site but recently we decided to reach out to a few brands to see what their experience has been with Facebook Pages. While Facebook presents a huge opportunity for businesses, each business needs to use a different strategy. We thought it would be a good idea to find out how other people are using the pages product and what would improve their experience.

The first person we spoke to was Bob Kraut, Pizza Hut’s Vice President of Marketing Communications. Pizza Hut now has over 790,000 fans according to our Facebook page statistics tool, which ranks them among the 200 most popular pages on the site. Below is a copy of our interview with Bob. If your company has an interesting story about Facebook Pages, please get in touch with us as we’d love to hear from you.
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Turn based multi-player games have been a huge hit on Facebook but there are few that have a real-time multiplayer environment. Sacred Seasons can’t see any reason why there shouldn’t be more multiplayer games, especially massively multiplayer games. So the team behind this virtual game environment has ‘created a Facebook application that combines the Sacred Seasons world with the Facebook community.
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