This is Day 11 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
So now that I’ve made the sales pitch to you for using Facebook advertising, let’s take a look at what it takes to get a campaign set up. The most important thing to do first is to define your target market. What’s the demographic information of your target market? What’s the average day for your target market like? Your job as an advertiser is to connect with the customer on an emotional level as quick as possible. The only way you’ll be able to do that is to connect with them.
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This is Day 10 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
While I wish Facebook Pages would start with one person and just grow to thousands of users, it’s simply not that easy. Building a fan base requires a fair amount of work and a small amount of cash. The cash is being used to purchase Facebook advertisements that will drive you new fans. If you want to approximate how much it costs for each new fan, you can essentially estimate the cost at $0.50 per fan when using Facebook advertisements. While you can rely on your natural branding ability, most companies aren’t as popular as Oprah and need to invest in expanding their reach.
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This is Day 9 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Remember the viral Facebook note about “25 things about me”? If you don’t then you probably haven’t been on Facebook for long. The 25 things about me note spread through Facebook and touched millions of users before it eventually died out. The main ideas behind the note was similar to a chain letter. You write 25 things people don’t know about you and then tag your friends and ask them to write the note as well. The end result was that million of users ended up writing 25 things about themselves and it ended up getting covered by people in the press because so many people had participated.
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This is Day 8 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Want to have highly engaging conversations on your Facebook page? You better get good at mastering the art of the social media conversation. How is a conversation within social media any different than a normal conversation? It isn’t! If you are going to build a following on Facebook let alone any other site on the internet, you are going to need to put in the time necessary to build relationships with others. Whether it’s posting follow-up comments or reaching out to people that have asked valuable questions or have even posted criticism, it’s important that you build an ongoing dialogue with your fans.
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This is Day 7 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
For those of you that haven’t spent a lot of time with internet marketing, you probably are not aware of what search engine optimization is. The main goal of search engine optimization is to increase the amount of traffic driven to any given site by search engines. Currently search engines (and mostly Google) serve as the starting point of a user’s journey around the web. While many users will go directly to their favorite sites, search engines are used multiple times a day by most internet users to discover resources they haven’t previously found.
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This is Day 6 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
While you will receive an initial surge in fans from inviting your friends and targeting network nodes, the growth will eventually flatten. You’ll need a way to drive more fans. One of the best ways to attract new fans is by creating more engaging experiences on your Facebook Page. As of the time this guide was written, Facebook has no limitations on the number of friends you can invite to a public profile. That brings us to the first tip related to a contest from within your Facebook Page.
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This is Day 5 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
So far we’ve discussed a few of the basics behind promoting your Facebook page. Now we are going to go over a few tips and tricks that are going to help you reach the 3,000 fan target that we set at the beginning of this guide. Keep in mind that for some companies, 3,000 fans is excessive while for others 3,000 may not be a lot. You need to effectively assess your goals and figure out a good number that makes sense for you during the 30 day program.
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This is Day 4 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Most people just quickly upload their photo to their Facebook page and never think about it again. This is probably one of the worst mistakes you can make. Facebook doesn’t provide many customization options for the main public profile page meaning that your photo is what sets your public profile apart from others. Back in February, Rob Banagale wrote a guest post on our blog about various ways of customizing your Facebook profile photo. Since then, thousands of people have customized their profile photo in creative ways and a few of those individuals have posted screenshots of their photo.
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This is Day 3 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you are a really new user of Facebook Pages then today’s guide will be for you. If you are an advanced Facebook Page user then you may want to consider holding off until tomorrow when we’ll begin discussing the first strategy to increasing the conversion of new visitors into fans. I receive a number of emails each week from people that can’t figure out how to get their public profile set up though so I thought it would be useful to provide a basic introduction.
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This is Day 2 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
You may be wondering why I’m writing a whole section on branding when this is a guide to mastering your Facebook Page. The primary reason that I’m bringing up branding at the beginning of this program is that a powerful brand is much more effective at attracting new fans. Every organization is at a different phase in their branding process. Oprah Winfrey for example, doesn’t need to do much promotion of her Facebook profile to end up with a few hundred thousand fans. While Oprah may be a distant target, investing time into building your brand will help you build an avid fan base on Facebook as well as elsewhere on the web.
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