This is Day 21 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Rather than investing in a complete contest application, try creating mini-competitions. For example, ask your fans to go on a Facebook scavenger hunt. I’m sure there are many other ideas for mini-competitions but the point is to get your fans active around your brand. It’s also possible to generate traffic to external sites if you have more robust competitions. Ultimately I’d think back to when you were a kid to the types of games you used to play with your friends.
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This is Day 20 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
This actually has to be one of the more challenging tasks. In order to get a boost in your fan base, it’s important to get users to invite their friends. So what methods are there for getting users to invite their friends? The first and most obvious method is to ask users to invite their friends. This can surprisingly have a large impact. The other day I asked my users to invite their friends and a few people invited hundreds of their friends. The problem with this is that it doesn’t maximize the impact you could theoretically have by providing some sort of incentive.
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This is Day 19 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
One of the best ways of ensuring that your Facebook Page will be successful is to copy other successful ones. It’s no secret that the best marketers are most influenced by other successful marketers. While there are a lot of research methods I would suggest taking a look at our Facebook Pages leaderboard (which is in the process of being updated), and selecting the most popular as well as the fastest growing. We’ll also soon begin to provide more advanced ways for sorting through Facebook Pages.
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This is Day 18 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Have you already invested time and money in building your web presence? Take advantage of it and use your website to cross-promote your Facebook Page. Many people are concerned that directing visitors from their website to their Facebook Page isn’t useful because those users end up not returning to the site. Ultimately the user’s navigational pattern should be based on the goals for your site.
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This is Day 17 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you want to connect with your fan base you need to use as many forms of media as possible. While written communication and photos are extremely effective tools for communicating, video happens to be one of the most popular forms of communication on the internet. It’s not surprising that video sites happen to rank as the most trafficked sites around the web. While there are many ways to integrate video into your Facebook Page, we’ve come up with three simple ways to use video on your Facebook Page.
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This is Day 16 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
One of the best features of Facebook Pages is the ability to tag fans in photos. As soon as you tag somebody, their friends can see the photo that they’ve been tagged in. Additionally, those photos will link back to your Facebook Page. I’ve seen a number of people abuse photo tagging in order to get more traffic. While that’s a strategy that could possibly work in the short-run, over longer periods of time you’ll end up turning people away. It’s probably better to avoid most black-hat tactics as they can result in your Facebook account being banned and will frequently piss people off. Feel free to test the limits but just remember that we warned you!
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This is Day 15 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you haven’t studied internet marketing then there’s a good chance you don’t know what a landing page is. If you already know what one is, congratulations, you are well ahead of most people. According to Wikipedia, a landing page, “is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.” Honestly, the Wikipedia definition isn’t the best one since there are new types of advertisements. The main point is that a landing page is where you capture a customer’s information or entice them to take another action (such as purchase a product). On Facebook, the action that you want the user to take is to become a fan.
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This is Day 14 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Success in a socially networked world comes through building relationships with others. As I wrote on day 8, leading conversations on your page is extremely important. The same thing goes for the offline world. One of the best things you can do for building your company’s reputation is to host offline events. For hosting the event there are a few things to keep in mind but the most important is that you already have a large enough reach that you’ll be able to get attendees to come to your event. Given that you at a minimum have a few hundred fans after your initial efforts, you should have a great start to building buzz about your new event. Today I’m going to walk you through the important steps necessary to hosting a successful event.
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This is Day 13 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
The Facebook platform presents an amazing opportunity for companies to expand their presence quickly by enabling viral distribution through the social graph. One of the most important things to keep in mind is that viral distribution does not necessarily mean more customers. Many businesses become easily distracted with mind-boggling numbers. “If I get millions of users to my application, I only need one percent to purchase my product!” Unfortunately things aren’t that simple, especially considering that most Facebook users are not ready to purchase at any given moment.
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This is Day 12 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
So you’ve listened to my sales pitch about Facebook advertising and you’ve taken the time to define your company’s target market. Hopefully this wasn’t the first time that you’ve defined your target market, otherwise you are in serious trouble So the first thing you want to do is head over to the ads creation page. If you haven’t already created your page then you most definitely want to have it set up by now since we will be integrating our page with our ad. For the purpose of this article, I’ll go ahead and set up an advertisement for the AllFacebook.com page.
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