You run the marketing for a business of any size and you’re trying to figure out how to leverage Facebook to increase your reach and generate more sales. With so much buzz, Facebook is hard to ignore but many people have yet to figure out the most effective way for using the site to generate sales. After studying the ecosystem over the past two years, we’ve generated a few models that we think are most effective to marketing on the site. The model I’ll present today should assist in increasing sales no matter the resources.
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When I published the article “10 Privacy Settings Every Facebook User Should Know” I had no idea how popular it would become. Millions of people have now checked out the article and thousands have downloaded the PDF version. It remains as one of our most popular articles on this site. I received a lot of feedback as well as questions about settings that weren’t listed in the guide.
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Did you participate in the Facebook username land rush only to find out that your username was taken? So did many other people, but a few have figured out how to get their name back. Over the past week I’ve received a number of inquiries from companies that had their Facebook username taken on the site and are trying to figure out how to get it back. Two of the people that contacted were able to get their username within 24 hours from filling out a little known form.
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Want to set up a business presence on Facebook but don’t want to have a personal presence? No problem! A little known feature of Facebook is the ability to create business accounts. However if you already have a personal account, keep in mind that you cannot create a separate business account. However if you would like to avoid setting up a personal account and would like to keep things professional, you can take a few steps to get things configured.
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Yesterday Facebook released an updated version of their friends page to let users more effectively manage their relationships. While some users were frustrated with the changes (as usual), the new design empowers users to more efficiently manage their many groups of friends. While most users have played with Facebook’s friend lists feature, many have still yet to master the feature. We’ve decided to create a comprehensive guide that outlines how you can take advantage of friend lists to manage relationships and how to make Facebook privacy management much easier using friend lists.
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If you have a brand but haven’t yet mastered the most effective techniques to attracting new followers and fans, you are not alone. With Facebook updating their design and platform on a regular basis it has become challenging for brands to follow everything that’s changing let alone learn all of the techniques necessary to maximize their reach. We understand the challenges that you face which is why we are introducing the 30 Days to 3,000 Facebook Fans project.

Thousands of people have already registered to access our previous guides on Facebook privacy and Facebook pages, and we expect this guide to be the best one yet.

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You’ve spent countless hours on Facebook and while navigating through your friends’ profiles you occasionally come across somebody with 1,000 or more friends and think to yourself: does this person really know 1,000 people and why do they have so many friends? Whether you like it or not, the number of friends you have on your profile has suddenly become a regular topic of conversation and many users wear it as a badge of honor.

Aside from the social value developed through a large network, there are many other benefits of improving your network. In his book “How to Win Friends and Influence People“, Dale Carnegie explains how to achieve financial success through building more effective relationships among other things. Facebook can just as easily be used as a tool for accomplishing your goals in similar ways that Dale Carnegie taught.

Below are 10 of the best ways you can use Facebook to win friends and influence people. Please feel free to add to this list in the comments!
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Over the past few years Facebook has witnessed a dramatic rise in new user adoption and with that rise has come the opportunity for brands to interact directly with existing customers and engage new ones. At the end of 2007, Facebook announced the launch of Facebook Pages and last week they launched a revised edition which includes a number of significant upgrades. This week, those pages will be going live for all. There are numerous ways for brands to leverage Facebook but the overall branded experience is becoming increasingly integrated into a single offering as the new Pages product highlights. So what are the primary benefits and changes for the new branded pages?
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This is a guest post by Rob Banagale. Rob Banagale is co-founder of Neutrinos, LLC, a digital media company specializing in iPhone application design and consulting based in Boston, MA. Rob advises clients on how they can extend their marketing reach to iPhone users, including the iPhone application publishing process. He has authored a Facebook application and remains interested in the design of social media platforms.

One of the most important parts of a person’s Facebook presence is their profile photo. This is displayed in the top left corner of a page. The photo can be a newly uploaded image or it may be drawn from any of your online albums.

Typically, a profile photo shows someone’s face, and appears in front of the light blue-grey line that connects from the left side of the profile to the left-most tab. View an example of a typical profile page with a normal photo.
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Over the past few months I have been tracking the progression of Facebook Connect sites including what sites are implementing them as well as what creative widgets are being developed. Occasionally I even speak about the business proposition presented by Facebook Connect and how it compares to services such as Twitter. Over the past few days I’ve spoken with Facebook who has cleared up a few misunderstandings I had about the service.

Given that I didn’t completely understand everything, I can only imagine that there are numerous developers, business owners, and others who are not clear about what you can and cannot do with Facebook Connect. With a complete understanding of the service, I’ve decided to outline a list of the best practices for any company deciding to implement Facebook Connect.
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