All the brands are doing it–finding a way to integrate somehow with social networking platforms, namely Facebook. And while many brands are going so far as to create an application of their own, Bombay Sapphire has teamed up with Real Drinks in order to take advantage of its gifting application on Facebook. The Real Drinks app lets users purchase real drinks for friends, by sending them redeemable gift cards of sorts that can be taken to any bar or restaurant in the U.S.
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I’ve been searching for a Facebook application that lets you share the full version of songs within your feed. While applications like iLike provide licensed 30 second samples, none of the applications that I’ve found make it easy to share full songs directly to your feed. There previously was the Music application which let you post full songs but that was disabled in a short amount of time as it violated Facebook terms and a little thing called “the law”.
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Want to get the most relevant news to you based on your network and not based on what some editor thought would be most interesting to you? DailyPerfect is a new site which crawls through your feed and picks out the most relevant news categories that it thinks you’d like to follow. It’s a pretty interesting model and so far it has been relatively effective at picking out the most relevant articles for me. The top articles for me have been related to Facebook and blogging which is pretty spot on.
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Using Facebook as a way to search for new jobs and connect with others isn’t a new concept, but new ways of pulling information from your Facebook account along with Facebook Connect means it’s becoming increasingly easier to leverage both data and the social graph for job-related purposes. InSide Job is the latest to create an application around this idea, combining both job search and direct connections with others at the company of interest in order to give potential employees a deeper look at what goes on within certain work environments.
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Worio, the discovery-based search engine, is integrating with Facebook in order to leverage your Facebook activity to help you find information about the topics of interest to you. By looking at the information on your Facebook profile and the activity of your news feed, Worio can provide recommendations for information you may like. The interesting part of this recommendation system is that Worio is able to take advantage of your friends’ data coming through the news feed in order to generate more search discovery tools.
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I’ve played a lot of games on Facebook over the past couple years and many of them have been absolutely horrendous. Once in a while a great one comes along though and Farmtown appears to be just that. Over the past few weeks Farmtown has jumped in traffic to become one of the top 15 largest Facebook applications. What’s even more impressive is that 50 percent of those visitors keep coming back every single day.
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Trapster, the virtual radar detector, has released the latest version of its application for the iPhone, touting support for both Facebook Connect and Twitter. With upgraded support, you can check for local speed traps, or add your own. When you add a speed trap, your activity will be shared on Facebook and/or Twitter, depending on your settings.
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SlideShare, the social network for creating and sharing presentations, has revealed the updated version of its Facebook application today, with more interconnectivity between the SlideShare network and users’ Facebook profiles. What you share on SlideShare can become automatically shared on Facebook, and vice versa.
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A new app powered by Buddy Media is for the Sports Illustrated Golf Group. It’s called SI GOLFNation. The application is a way for golfers to track their own progress and connect with each other. SI GOLFNation is also designed as a way for the Sports Illustrated Gold Group, which includes Golf Magazine, GOLF.com and SI Golf Plus, to connect with golfers as well.
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LOLapps is officially launching today, after having been in stealth mode for well over six months now. The company is actually a developer firm that’s behind many apps you’re probably familiar with, including Quiz Creator and Gift Creator. If you spend any time on Facebook, you’ve likely come across one of the many user-generated applications LOLapps powers, such as “Which Sex & the City Character Are You?” among others.

The company reports that its official launch comes with over 44 million monthly unique visitors to its applications. The data itself has been difficult to verify since LOLapps was in stealth mode for so long and has not listed itself as the developer behind Gift Creator and Quiz Creator. But with $4.5 million in funding from Polaris Ventures and angel invstors including Ron Conway, the company certainly has the resources to reach a great deal of users across several social networking platforms.
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