Zynga doesn’t stop growing. The company, which now owns 6 of the top 10 Facebook applications, has watched it’s latest application, Café World, leap up the charts in just over a week. It’s now the second largest game on Facebook in terms of daily active users and the tenth largest game in terms of monthly active users. With such a large number of daily users, it appears that Zynga has another hit on their hands.
The company is also looking to go after another rapidly growing vertical: fishing. Last week the company trademarked “FishVille” in an attempt to go after “The Happy Aquarium”, “My Fishbowl”, and “Fish World”, three rapidly growing Facebook games. Zynga’s leading game, FarmVille now has over 22 million daily active users, three times the number of users that use the Facebook for iPhone application each day.
In other words the Facebook platform has become a large gaming platform. Yes, there are some other verticals that are doing well but 19 of the top 30 games, based on daily active users, are all games. If you aren’t creating games, there’s good odds that you are creating quizzes. If your application doesn’t involve quizzes, games, or virtual goods, you probably shouldn’t be building on the Facebook platform currently.
Zynga appears to have the formula down for creating successful applications, and whether you like them or not, they are dominating the social gaming space. Playfish and Playdom are also building engaging games and experiencing successes of their own. The success of Café World highlights how the Zynga has mastered the social game engagement loop and with two big successes in a short period of time, one can only wonder if they’ll make it three.
I guess we’ll have to wait a few weeks for the launch of FishVille.
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Hurry up and expand, I am running out of room.
Comment by Loretta — October 17, 2009 @ 12:18 am
How much do they spend on promotion?
Comment by Tom Zhang — October 20, 2009 @ 2:39 am
It’s hard to compete with Zynga Now. Even Playfish cannot do anything on this. Zynga is the only company who is able to follow all the popular game genes and grow fast.
Comment by William — October 20, 2009 @ 3:27 am
Some of the Zynga games have similar gameplay (MafiaWars, Vampire Wars, Dragon Wars, etc.) Cafe World and Farmville are at least distinct from the 'wars' games. They should at least develop a passive game similar to Mousehunt, Mythmonger, Ghost Trappers and Fishwrangler
Comment by Cesar Noel — October 25, 2009 @ 10:51 pm
I want to be able to play cafeworld on my phone thru facebook
Comment by erica — November 12, 2009 @ 11:09 am
Super cool story, always glad to see new games shooting to the top of the ranks. CW is my favorite, too, btw.
Comment by Joseph — November 22, 2009 @ 4:18 pm
I have been to support about the connection error i am getting when i go on cafeworld and went through all the steps to correct the problem but it is still giving me the same thing. I can do everything except visit other cafes so if someone can help me please do so.
Comment by calvin — December 17, 2009 @ 8:55 am
Dear Sir/Madam ,
I must say great game , but my Cafe World
has been off my facebook for 3 days now .
I was in a race with my partner over who
is the better cook and now she has jumped
way ahead off me . I hope you can soon fix
this problem and reinstate me back so i
play you game soon
Thankfully Yours
Michael Mcgurk
Comment by michael mcgurk — February 12, 2010 @ 5:00 am
I accidentally removed Cafe World. can it be reinstated?
Comment by Mary Cantin — March 11, 2010 @ 11:47 am
I love this game but getting very upset with the connection errors that I keep getting. Plus I would love to expand so hurry up and let us expand even more!!!!
Comment by Denise Regier — March 23, 2010 @ 2:12 pm
I cannot get into cafe world. help because I'm running behind
Comment by Donald — April 6, 2010 @ 4:28 pm
trying to get in but i cant whats wrong
Comment by Dorothylaidler — May 21, 2010 @ 5:59 am
I hit block gift application by mistake and can't get my cafe back can you unblock it thank's PETER
Comment by peter allen — June 25, 2010 @ 9:51 pm