Less than one week after the launch of the new Facebook Pages, Buddy Media has announced that they are releasing a new system which assists brands in developing a presence through the Pages product. According to Mike Lazerow, the new service automates a lot of the process for developing a Facebook Pages presence by providing brands with a suite of tools.
The first client to use the Page Management Program Client is StockTwits, which was founded by Howard Lindzon, and is also ironically a Buddy Media investor. The Page Management System also enables brands to manage all of their Pages from within a single management system including moderating comments and maintenance of content.
So how does the new Page Management system look? We have no idea because there aren’t screenshots of it yet but the company has gone ahead with the announcement on the heels of last week’s Facebook announcement. Facebook Pages are going to become a central component of a brand’s presence on the site which is why Buddy Media is announcing this program.
For those that don’t want to have a fully customized application, Buddy Media will provide those clients with a discounted service that enables clients to create Pages with a pre-packed suite of products. We’ve inquired to find out when this new service will be available to all clients and will update the post as soon as we hear back.
Yeah, sorry to be a little rude, Nick, our firm theKbuzz has been doing this for 6 months with over 50 clients. We also do the implementation of content work for sole proprietors and small busineses through our PageStarter product, http://ThePageStarter.com
They're also called Public Profiles now, not Pages, as you know.
Our FB Public Profile is at http://TinyUrl.com/KbuzzFB
Comment by Dave Kerpen — March 9, 2009 @ 7:51 am
That's the entire point! There was no way for StockTwits to import all their great content, functionality and more into Facebook. Howard references that in his quote: "I have been skeptical of branding on Facebook until now." They didn't see any value in Facebook as an outlet. This changes with the new Facebook Pages and are going to aggressively market on FB, starting with an extremely dynamic Page.
Comment by Michael Lazerow — March 9, 2009 @ 7:52 am
"also ironically a Buddy Media investor"?
You're far from alone in misusing the word "irony". Usually people mean "coincidentally". In this case no one should be thinking it's a coincidence, and certainly not irony, that two startups funded by the same people are working together. How about "not surprisingly" instead of "ironically" in that sentence?
Comment by Ted Howard — March 9, 2009 @ 9:31 am
Very interesting, though what's missing for me is the piece that speaks to not just an off-the-shelf solution in creating an effective FB presence, but developing a strategic, long-term solution that takes into account the brands' overall marketing goals, objectives and upcoming campaigns/initiatives.
Comment by Christian — March 9, 2009 @ 9:42 am
StockTwits? You mean, this Page?
http://www.facebook.com/pages/Stock-Twits/19915651015?sid=27173f61a97adc28a5afc6e434692929&ref=s
Not sure exactly how much management a Page with three fans and no content needs, but still, sounds intriguing if it works.
Comment by Steve Coulson — March 9, 2009 @ 11:02 am
[...] Sysomos is not the first to offer such a system. We’ve reported previously on tools from Buddy Media and Context Optional. Each product is slightly different so potential buyers will want to shop [...]
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