A supposed anonymous interview with a Facebook employee is generating some buzz around the web, after some apparently controversial information was spilled. While some blogs are saying that the interview provides new “revelations“, nothing in the article came as a surprise to us. Is this information true or false and how much of it really comes as a surprise? We’ll break down all the facts (as we understand them).
Before jumping into our interpretation of the article we should state that Facebook’s PR team is dismissing this interview as bunk. Larry Yu told CNet news, “This piece contains the kind of inaccuracies and misrepresentations you would expect from something sourced ‘anonymously,’ and we’ll leave it at that.” It’s an easy way for Facebook to try to blow this off but whether or not the information was true, nothing controversial is really revealed.
Facebook Has 100 Million More User Accounts Than They Publicly Report
When Facebook reports their numbers to the press on a periodical basis they state the number of monthly active users. The most recent number, 350 million users, was announced back in December. That number is the number of users who have been active at some point over the past 30 days. However Facebook has many more accounts in their system which haven’t had any activity in the past 30 days.
This isn’t the first time that a discrepancy in user accounts at Facebook was reported. Only a few months prior to this anonymous interview, Facebook reported that they had 200 million users, however Facebook developer Wei Zhu accidentally stated that they had upwards of 280 million accounts at the time. This 80 million user difference is identical to the 80 million user difference in the anonymous interview.
This discrepancy is a result of fake accounts, scammers, disabled accounts, and the rare user who doesn’t log back into the site ever. So does this 80 million user discrepancy really matter? Nope. Most internet companies post internal metrics and the most important ones are daily active users and monthly active users. Facebook is famous for being able to maintain a close to 50 percent daily active user level, meaning that approximately 175 million users are logging into the site daily.
A Master Account Where Engineers Can View Your Profile
Facebook was known for having a master account password in which select employees were able to view information about any user in the system. Even if an employee didn’t know the “master password” engineers could supposedly access information via the database according to the anonymous employee. So is this information accurate? We believe so, but it isn’t really that big of a deal … we’ll explain why.
As Companies Grow In Size, Information Becomes More Protected
Prior to going public, Google’s intranet had a page which displayed how much ad revenue was being generated through their AdWords system on a daily basis. Eventually that page became restricted, however it’s one instance of a growing company, making information which should be relatively private, accessible to employees. Facebook had a less protected system when it was smaller.
Back in 2007 we reported about a Facebook security breach which one source inaccurately told us would result in a lawsuit. While the lawsuit was not accurate, Facebook employees were supposedly able to access much of the user information in the system. During an off record conversation in Washington, D.C., Chris Kelly, the company’s Chief Privacy Officer told me that user information was no longer widely accessible.
Whether or not that was the case, it’s clear that Facebook has become increasingly strict with how employees access user account data. Any employee who decides to randomly browse through user accounts however is risking being fired. As the anonymous employee is quoted:
I’m not sure when exactly it was deprecated, but we did have a master password at one point where you could type in any user’s user ID, and then the password. I’m not going to give you the exact password, but with upper and lower case, symbols, numbers, all of the above, it spelled out ‘Chuck Norris,’ more or less. It was pretty fantastic.
As the employee continues to tell Phil Wong of Rumpus, Facebook takes security pretty seriously.
Rumpus: So the master password is basically irrelevant.
Employee: Yeah.
Rumpus: It’s just for style.
Employee: Right. But it’s no longer in use. Like I alluded to, we’ve cracked down on this lately, but it has been replaced by a pretty cool tool. If I visited your profile, for example, on our closed network, there’s a ‘switch login’ button. I literally just click it, explain why I’m logging in as you, click ‘OK,’ and I’m you. You can do it as long as you have an explanation, because you’d better be able to back it up. For example, if you’re investigating a compromised account, you have to actually be able to log into that account.
Rumpus: Are your managers really on your ass about it every time you log in as someone else?
Employee: No, but if it comes up, you’d better be able to justify it. Or you will be fired.
Rumpus: I would imagine they take this—
Employee: Pretty seriously. I don’t really fuck around, at all.
While some engineers and employees focused on user security need access to user accounts, Facebook takes access to user accounts extremely seriously. Mess with user accounts and you’ll be fired.
Facebook Tracks Your Usage To Determine Strength Of Relationships
It’s pretty widely known that Facebook collects data about your usage to determine who your closest friends are. That information is used to generate the automatically filtered news feed. As the anonymous Facebook employee states, “We track everything. Every photo you view, every person you’re tagged with, every wall-post you make, and so forth.” While some publications think it isn’t clear that Facebook is tracking it, it’s pretty widely known that this data is used to improve the user experience.
Facebook collects an immense amount of data in order to improve news feed story relevance among other things. Is this scary or misleading? I don’t think so. Information is critical to building a useful product. Just as Google tracks your search history among other things, Facebook tracks your usage to improve the overall experience. The bottom line is this: if you don’t want Facebook collecting information about you, don’t give it to them.
Conclusion
While Facebook alludes to the idea that some of the information in this anonymous employee interview is factually inaccurate, nothing in it is actually that controversial. It’s simply a casual conversation about some of the inner workings of Facebook. Facebook has a team of highly skilled engineers that are working on some extremely challenging problems. If you were looking for some damaging evidence against Facebook’s misuse of user information or signs that they are becoming “Big Brother”, you should keep on hunting because the interview published by Rumpus doesn’t really present anything new or damaging.
Image via Ferdy On Films







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Mark Zuckerberg, is that you?
Comment by The Dude — January 11, 2010 @ 7:01 pm
Uhm, months ago I remember stumbling upon a facebook app for Fan Page that can create a hidden resource tab/info that’s available only for members. Apparently I can’t find it anymore, do you have any idea of such apps and point me to the right directions?
Thank you..
Comment by Lex dePraxis — January 11, 2010 @ 10:01 pm
This level of access for employees is nothing new for me.
i used to be a technical support technician for microsoft and was able to read everybody's Hotmail.
for fun id log into friends accounts and then copy paste them a message. theyd freak out…and then id leave it at that…
pretty fun in the end, but if you come to think about it also pretty scary…
Comment by paul — January 11, 2010 @ 10:23 pm
I am very much convinced this is a PR shtick…and a good one!
Comment by Facebook User — January 12, 2010 @ 5:53 am
The login stuff doesn't bother me. As one of hundreds of millions of accounts, I'd think the odds of being "stalked" by a random FB employee is pretty darned low. The good ole' "needle in haystack" reference comes to mind.
Comment by Ally — January 12, 2010 @ 9:52 am
The writer of this post states "The bottom line is this: if you don’t want Facebook collecting information about you, don’t give it to them." This is not totally accurate because you can't control what other people post. I know people that don't use Facebook and have never been on it but others have posted photos of them or posted comments or links to them. The bottom line, you have no control even if you don't want to be on there.
Comment by anonymous — January 13, 2010 @ 9:30 pm
Curious that you draw that conclusion to the article and post it on 'allfacebook'. If facebook were to fold, where would allfacebook be?
Comment by anonymous — January 17, 2010 @ 3:04 am
I am concerned for our children. What if the company decides to give pictures of our children for whatever reason they choose. What if you become an activist for something and government wants pictures of you. What is to stop facebook from sharing that information. By posting on fb we have given fb the authority to do as they please with it. Make me very concerned and upset!!!
Comment by concerned mother — January 17, 2010 @ 4:30 am
To concerned mother:
I too am a mother and grandmother. There are plenty of pictures on the net of my kids and grandkids. The answer is pretty simple. Anything you put online can be exploited. As a person using the internet in this day and age you should understand that. Nothing is private or safe anymore as long as someone has internet access to it. So the issue of a Facebook employee accessing your information should come as no surprise. People are human after all and are easily tempted no matter how trusted they are supposed to be.
Comment by BB — January 17, 2010 @ 6:46 am
To the concerned mother…if you don't like it don't let your children on FB if you're going to be THAT paranoid.
Comment by Amanda — January 17, 2010 @ 7:45 am
I think that if people are concerned about information and pictures being stored, then they shouldn't be using the site. It's pretty common knowledge that if you want to keep something private, don't put it on the inter net. Between spy wear, hackers and scams, I don't believe that or information is secure in any way. I was a little surprised to hear some of this accusations, but will if effect the way I use the site?…NO! I will just continue to be cautious about the way I use it. And if it is a PR stunt…GREAT JOB!!!
Comment by anonymous — January 17, 2010 @ 7:49 am
All those litlle techno nerds are becoming to smart, delete your facebook, and rejoin the old wolrd. Faggotbook and its employees are a bunch of nosey retarded losers…..Master password this you fucking idiots
Comment by Niick — January 17, 2010 @ 8:46 am
I am being stalked by a facebook employee and i have reported it countless times to the same employee. You cannot get through on the phone as a result i am involving the police. All I want is this person to leave my life, my work, my thoughts, my relationships, my interactions and my friends alone.
Apparently he has a sideline providing online presence, fliers promotional work for as many people as he can. He makes money out of stalking and harassing women online and he works for facebook, he has access to read every email i write or anyone I speak to on chat. Hes absolutely abusing his position and he is an absolute nuts stalker. He interferes in my relationships with real life people i know he tries to defraud me, uses other ids to harass me off people whose online presence he manages just to try and make money out of it all.
Facebook must provide a way to complain about a staff that abuses their position immediately. To not do so is an abuse of their position in the market.
Comment by truth — May 24, 2010 @ 7:51 am
Data on facebook we were not safe from those who intended mean. How wonderful FB security equipment plays an important role is people.
Comment by fanmics — March 20, 2011 @ 12:12 pm