With shopping on Facebook continuing to grow, casual apparel and accessories retailer Aéropostale is setting up shop on the social network.
The retailer tapped shopping and social media technology from Usablenet to bring commerce capabilities to Aerospitale’s Facebook page, which boasts nearly five million likes.
Users of the social network can like and share product suggestions and purchases with their friends, as well as save, share, and comment on items. The entire Aéropostale inventory is available via the retailer’s Facebook page.
Other retailers using Usablenet’s technology include Walgreens, Tesco, American Eagle, Kenneth Cole, Victoria’s Secret, Juicy Couture, and Macy’s.
Aéropostale Senior Vice President of Marketing and E-Commerce Scott Birnbaum said in a press release:
Aéropostale has 5 million Facebook fans that are engaged and connected to our brand. The next logical step is to give them the opportunity to shop while in this environment.
And Usablenet Chief Executive Officer Nick Taylor added:
For brands to succeed in this new and rapidly evolving multichannel shopping environment, they must engage customers wherever they are. With the launch of its fully integrated Facebook store, as well as native applications for the top mobile operating systems, Aéropostale is demonstrating its strong commitment to delivering the best digital shopping experience for all consumers.
Readers: Have you shopped for apparel on Facebook, and what have your experiences been like?
Not very impressed by this. First of all, the tab doesn't even have a favicon set. Second, the tab-gateway requires non-secure browsing. Once the app launches I noticed that the product pages only display like buttons, not comments as seen on JC Penny's store which is also powered by Usablebnet.
From my own experience, Facebook stores are a weak offering compared to the full ecommerce site. Unless they are focused on driving shares, comments and likes they are less useful than a real ecommerce site. Our test of a Facebook store was a total flop, and this even included features like popular products, and "compare products" posts driven by like buttons.
Spend the money and resources on upgrading the existing ecommerce solutions your company offers. Facebook is useful fro driving coupon-traffic, impulse-buy items and brand awareness of your offerings.
Comment by Mario — August 2, 2011 @ 4:48 pm
I found a site where you can get coupons for restaurant called "Printapon" they are on all over the news, search online
Comment by deliadcox — August 3, 2011 @ 7:31 am
If you are trying to 'grow' your online business you might want to include an exchange policy for your merchandise. I purchased an extended size jean and needed to exchange them. Upon calling to set up the transaction I found out there is no exchange policy only returns for online purchases. I can return and reoroder, of course paying for more shipping again
. I guess I need to shop online somewhere else!
Comment by K Burnett — August 7, 2011 @ 10:16 am
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