Want to have multiple users manage your Facebook Ads account? Thanks to a small upgrade by Facebook earlier today, you will now be able to share advertising accounts with multiple users. That means when the in-house Facebook Ads manager goes out of town for a couple weeks, you will now be able to add other users to the account. Previously, users had to create fake accounts to manage the Facebook Ads account.
The new feature, which is pictured below, is extremely easy to use. You simply type the email address or the name of a Facebook user (who’s also your friend) and you can add them to the account with a click of a button. While not a dramatic change, this follows a similar upgrade from Facebook recently which enabled external advertisers to target an application’s user base within advertisements. It’s a great tool for reengagement as well as for brands that are trying to reach a specific application’s demographic.
While there are plenty of third-party solutions for managing your Facebook ad campaigns, this new upgrade will most definitely help out a lot of advertisers. You can view this feature immediately within your Facebook Advertising account. Thanks to Josh Constine for pointing out the new feature.
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Yay! Finally! This is a function I've been asking to have created within FB for a while!
Comment by Jennifer Hitchens Gr — July 20, 2010 @ 11:15 am
Fantastic! That's been a long time coming.
I can't see it in my admin panel, is the feature live yet?
Comment by Peter Tanham — July 20, 2010 @ 12:35 pm
This is great news. It's very difficult to collaborate with a team when the ad campaigns cannot be shared.
Interested in hearing how others have been addressing this prior to this change. Have you all been using an alternate business account in order to manage ad campaigns?
Comment by Josh Groth — July 20, 2010 @ 12:40 pm
Thanks for the shout, Nick.
Comment by Josh Constine — July 20, 2010 @ 4:27 pm
I can't figure this out! Any help?
Comment by Hadley — July 21, 2010 @ 12:24 pm
Can't figure this out either! Is this active yet?
Comment by Tim — July 22, 2010 @ 7:50 am
If you click “settings” in the ad manager you can access the area where you can add another user to your ad account.
This is great news – thanks for sharing Nick!
Comment by Helen Todd — July 23, 2010 @ 8:54 am
YES! I finally found this web page! I've been looking just for this article for so long!!
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Comment by Karol — September 9, 2011 @ 5:44 pm
Is Facebook one day can beat Google's adwords in the ad?
Comment by Autozone Locations — September 9, 2011 @ 10:43 pm
I am usually use Adword but I will try Facebook !
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