Today Adknowledge, the parent of Cubics.com, has announced that they’ve acquired Adonomics. Adonomics tracks application traffic on a historical basis for developers and has been growing since its launch soon after the launch of the Facebook platform. Despite being thrown for a loop with the shift of Facebook’s public traffic reporting from daily active users to monthly active users, developers have continued to flock to the site.
Adonomics is also well know for their financial valuations that many have considered ridiculous since it was initially based on Facebook having a $100 billion valuation that Lee Lorenzen publicly touted. Just recently all the advertisements from the site were removed and replaced by Adknowledge, suggesting that a change in patch for the company.
Originally developed to attract the attention of investors and developers for the purpose of reselling applications as well as finding developers to invest in, the site soon became under-developed as the lead developer Jesse Farmer, left the team. Data will be integrated with Cubics data to provide additional information to developers.
It will be interesting to see how this site is adjusted as the transition is made from Altura Ventures to Adknowlege.
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Data will be integrated with Cubics data to provide additional information to developers.
I want to be clear that we're planning on maintaining the existing functionality and providing things like Daily Active Users (DAU) as a free service. Any integrations on this front will simply be to the benefit of our Application developers (like cross-referencing your DAU with your Cubics revenue).
We have resources dedicated to building out the site and providing more features, but we can't speak to all of those features yet.
Comment by Gates (Cubics Publis — November 3, 2008 @ 2:08 pm
nick – can you say that title three times fast?
Comment by allen — November 3, 2008 @ 2:55 pm
[...] services which provide greater margins for the company. Earlier this week we reported that Adknowledge had acquired Adonomics, the public Facebook application tracking service. Adknowledge has been in this space prior to [...]
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