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Aaron Greenspan Settles Trademark Dispute With Facebook

-Gavel Icon-I first heard of Aaron Greenspan back in December 2007 when he emailed me asking for clarification a few statements related to an 02138 Magazine article that I had covered at the end of November of that same year. Little did I know that Greenspan was in the midst of preparing to launch his own book, Authoritas, which was later sent to me in April. At that point in time Greenspan attempted to begin promoting his book on Google, only to be prevented from doing so.

Around the time of his book launch, Aaron Greenspan filed a petition to cancel the trademark for the name “Facebook” since he was essentially the originator of the name. At the time I wasn’t sure if it was simply buzz that was being used to sell more copies of his book or a legitimate attempt at revoking Facebook’s trademark. It took six more months but by October of 2008 Aaron Greenspan was on the war path and the board who had reviewed the argument presented the following statement: “Upon reviewing the amended pleading, the Board finds that petitioner has sufficiently, albeit minimally, pled a claim of fraud in the procurement of the registration.”

A little over six months later it appears as though Facebook has conceded, announcing that they have “settled all outstanding claims, including all of Think’s claims related to Facebook’s registered trademarks.” When I exchanged emails with Aaron last April he used a fair amount of legalese during our dialog making it clear that he was taking the issue seriously. What’s most interesting about this entire drama is that Mark Zuckerberg’s early history with Facebook has been played out within the court system.

Very few of the largest technology corporations that exist today experienced such a dramatic beginning. Most of the companies though were built in college dorm rooms or parents’ garages, something Facebook still holds in common. One thing that Greenspan still doesn’t have the ability to do is promote his book on Google via the keyword “Facebook” as far as I can tell. Ultimately nobody can advertise under that keyword.

This has most definitely been an exciting ride so far for the world largest social platform and it appears as though things will only get more exciting as rumors swirl about an impending investment of up to $350 million at a $10 billion valuation, and Facebook prepares to launch a credits system for developers. The story of Facebook continues to be played out over 5 years in and according to Mark Zuckerberg there are still years before an eventual IPO. Now that Facebook has settled all law suits pertaining to its early years, the company can move forward with dreams of digital world domination.

 



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4 Comments »

  1. This guy sued Google to get hundreds of adsense funds back and the hilarious part was, he won.

    http://www.huffingtonpost.com/aaron-greenspan/why-i-sued-google-and-won_b_172403.html

    Comment by Yang Yang — June 9, 2009 @ 12:27 am

  2. facebook wasnt his idea zuckerberg stole it from dave dave was corresponding with dustin moskovitz and chis hyghes about my idea of facebook and turning it in to a networking site facebook but it was stolen by zuckerberg so i went to connet2u run by cameron tyler winklevoss thay were not interested but stole it and started working on it zuckerberg stole from them to so i went to house system run by Aaron greenspan he stole it so FACEBOOK was started by newbedave stolen by Aaron greenspan and chis hyghes dustin moskovitz and cameron tyler winklevoss ok got it

    Comment by backspace123 — June 13, 2009 @ 7:45 pm

  3. NEWBEDAVE I HAD A WEBSITE ON WHICH I DISCUSSED MY IDEA OF A SOEIAL_NETWORKING SITE AND I HAD CALLED IT FACEBOOK
    THIS DISCUSSION WAS WITH DUSTIN MOSKOVITZ AND CHRIS HUGHES AT HARVARD UNIVERSITY AND OUTLINED MY IDEAS REGARDING THE SETTING UP THE CLIENTS ETC AND USES OF FACEBOOK AT THE SAME TIME AS THIS I ALSO CONTACTED TONY ROBBINS AND TOLD HIM OF MY PLANS OF MY FACEBOOK IDEAS
    HOWEVER THER ROOMMATE MARK ZUCKERBERG WAS ASKING A LOT QUESTIONS REGARDING FACEBOOK AND I HAD AN IDEAS THAT HE WAS GOING TO STEAL MY IDEAS REGARDING FACEBOOK
    I THEN FOUND BROTHERS CAMERON AND TYLER WINKLEVOSS ON THE HARVARD UNIVERSITY WEBSITE AND APPROACHED THEM ABOUT DEVELOPING A PLATFORM FOR FACEBOOK AND THEY WERE KEEN
    THEN I CONTACTED DUSTIN MOSKOVITZ AND CHRIS HUGHES AND TOLD THEM THAT I NO LONGER WISHED TO PURSUE DEVELOPMENT OF THIS PROJECT WITH THEM (AS I DID NOT TRUST THEIR ROOMMATE MARK ZUCKERBERG )
    AND THAT I WOULD CONTINUE WITH CAMERON AND TYLER WINKLEVOSS
    MARK ZUCKERBERG THEN CONTACTED CAMERON AND TYLER WINKLEVOSS WHO WERE DEVELOPING A PLATFORM FOR FACEBOOK AND ZUCKERBERG THEN STOLE THE PLATFORM AND RAN OF WITH IT
    SO I THEN CONTACTED AARON GREENSPAN WHO WAS RUNNING HOUSE SYSTEMS AT HARVARD UNIVERSITY WEBSITE AND UNDER A MUTUALLY AGREED NON DISCLOSURE CONTRACT ASKED HIM TO RUN FACEBOOK ON HIS WEBSITE WHICH HE AGREED TO SUBSEQUENTLY MARK ZUCKERBERG HAD CONTACTED WITH AARON GREENSPAN

    Comment by backspace123 — August 5, 2009 @ 4:42 am

  4. do you have any idea of the lives you have ruined with this "wonderful" invention. it is used to humiliate and victimize innocent people, sometimes to the point of killing themselves. but i guess you can laugh all the way to the bank. you and that other '''hole. i'm glad you made all the money you can probably spend in a life time, but the people you have made into the bullseye of the sociopaths of this world who live to see other cringe and be made a fool of, and to suffer. and make their children suffer too. congratulations on your wonderful ivy league education, you'v used it to make the world so much better. fuck you.

    Comment by linda — September 6, 2009 @ 3:05 pm

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