While Facebook already provides Facebook Page administrators with tools to upload their media content, there are still limitations on how fans can interact with that content. Diditz, a D.C. area company, is looking to expand on the existing features to provide Facebook Pages with a more robust toolset for engaging your fan base. Since originally launching a couple months ago, Diditz has significantly upgraded their product.

The company is now positioned as a “free and secure tool for Facebook pages to easily collect user-generated albums, videos and blogs throughout Facebook and use that content as a tool for marketing, outreach and engagement.” Yes, Facebook already provides tools for embedding photos and videos, and even lets fans submit their own content if the Page administrator allows them to. However Diditz is looking to fill the gap by providing a tool which brings in content about your brand from around the web. The application reminds me of a void which RockYou’s SuperWall successfully filled. While many Pages have more robust branded applications, having an easy way to get users contributing in a branded environment for free is extremely useful.

There are some clear challenges that Diditz will face in terms of gaining significant traction, the most significant hurdle is getting Page administrators to use Diditz instead of Facebook’s existing applications. There are plenty of Page administrators who would like to have a more robust media content platform though, and I have a feeling that many smaller organizations will take advantage of Diditz for that purpose.

Right now Diditz is still an invitation only product, but for those Page administrators looking to try out the product, up to 100 people can register via the application for free with the code “AllFacebook”.