Last year (even six months ago) most questioned whether social media could deliver meaningful business results. Whether it was the daily concern over Facebook’s revenue or the questioned utility of social applications, the general consensus was the entire social media industry was hard to monetize. Today, the huge success of social games, the increasing number of brand marketers using social media and the myriad of business targets that social media leaders are pursuing (payments, e-commerce, search, etc.) are referenced daily.
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