4 Comments »This is Day 17 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you want to connect with your fan base you need to use as many forms of media as possible. While written communication and photos are extremely effective tools for communicating, video happens to be one of the most popular forms of communication on the internet. It’s not surprising that video sites happen to rank as the most trafficked sites around the web. While there are many ways to integrate video into your Facebook Page, we’ve come up with three simple ways to use video on your Facebook Page.
Take Advantage Of YouTube
love wasting time browsing through video sites online. Whether it’s YouTube, Vimeo, or College Humor, I end up wasting so much time browsing through videos. Typically I would say that it’s a bad use of time but if you happen to find videos that would be relevant to your brand, it’s not a complete waste. When you find an interesting video you can just post a link to that video and the majority of the time, the video will be visible in all of your fans’ news feeds.
It’s an opportunity to quickly start a conversation with little effort on your end. As I’ve already written, the most important aspect to attracting fans is the ability to spark interesting dialogue. Relevant videos are an excellent way to do just that.
Event Videos
Just like yesterday’s tip, “Post Photos From Events and Tag Fans”, you should also do the exact same thing with videos. While videos that you didn’t produce are an easy thing to link to, uploading your own videos are also extremely valuable, especially if you have fans that you can tag in the video. I highly recommend taking short video clips such as interviews as an easy way to generate taggable content for your Facebook Page.
If you don’t have a video camera, I highly recommend the Flip Mino HD. I’ve been using mine for a few months now and it has come in handy.
Create Video Tags
As mentioned in yesterday’s task, you may want to consider developing short videos that you can then tag users in with references in each video to the people you’re tagging. While the people may not be in the video, you can insert references to them or personality traits of them that you think would be relevant. One issue with video tagging on Facebook is that you can’t actually tag a specific moment in a video as of now. While this may eventually become a feature, most videos should actually have or references the individuals being tagged.
Daily Task
I like buying things, so if you don’t have a video camera, go research Flip Mino cameras or consider grabbing the latest iPhone 3GS. If you’d prefer not to spend money and would like to save up to purchase a device which supports video, spend some time looking for relevant videos on YouTube and Vimeo. Don’t post all of the videos at once though! Keep a list of all the videos you find and post them over time.
I know what you mean by wasting time. Sometimes I found myself watching videos for half an hour and when I look at the clock, I can’t believe it’s been so much time. It’s easy to get lost in there. I suggest people doing bussiness or beginner bloggers to you YT, Vimeo and others video sites to search for relevant information, it’s there - so look for it and use it well
Another great way to use videos to boost Fan Page traffic and engagement is to run a cool video contest. People love sharing videos and entering into contest to win fun prizes that they can share with their friends, so it makes a lot of sense. You can use Wildfire Interactive’s Campaign Builder to put it together and publish it to Facebook in a matter of minutes at http://wildfireapp.com
Cheers,
Brendan
Videos are big! As a photographer I created a series of behind the scenes videos from recent shoots. I then used that footage to create 3 new videos, which discuss how I shoot portraits, weddings, and seniors.
The videos are posted on my fan page, and I believe that really helps in getting potential clients to understand who I am and my approach!
http://www.facebook.com/doggettstudios
Eric
Thanks for this post. I’m very surprised that Facebook won’t let you tag videos by keyword, like “Wedding dance”. Once they do this (and open up their network a bit), videos will be much more useful on Facebook.