If you have a brand but haven’t yet mastered the most effective techniques to attracting new followers and fans, you are not alone. With Facebook updating their design and platform on a regular basis it has become challenging for brands to follow everything that’s changing let alone learn all of the techniques necessary to maximize their reach. We understand the challenges that you face which is why we are introducing the 30 Days to 3,000 Facebook Fans project.

Why Does Your Brand Want 3,000 Facebook Fans?

When Facebook launched their new design early this year, millions of users revolted against the change but as things have quieted down, one group not complaining is brands. Facebook’s redesigned homepage provides brands with the same level of interaction that users have among their friends yet only a few shining brands have truly leveraged Facebook’s redesign to its full potential. We’ve spent the past few months experimenting with Facebook’s redeveloped pages product to see what it has to offer.

While Facebook will be launching more features to provide brands with greater exposure and greater access to their public profile’s data, there is already plenty available for brands to take advantage of. So before discussing how to attract thousands of fans to your public profile within a month, I think it would be best to explain why your brand or small business wants thousands of fans.

It should be obvious to any marketer that thousands of fans can create an extremely effective promotional channel but can you actually take action to drive more fans or is it just a natural evolution? As Fred Wilson states, the future is in “earned” media, not paid and Facebook is one of the primary platforms for earned media. Large companies like Coca-Cola will have fans that set up pages for them and those pages can often grow to millions of users but unfortunately small to medium-sized businesses as well as individuals can’t just set up a page and let the people do the rest.

Instead, less known brands need to invest heavily in brand development and leverage the various social media channels available to them to interact directly with their followers, fans, and customers. For this guide we used 3,000 fans as a high yet reachable target that brands can attract through actionable tasks. Some will attract more and some will attract less but after 30 days I have no doubt that you will have all the tools necessary to build a more effective brand presence on Facebook.

The measure of success should not be whether or not you’ve attracted 3,000 fans but whether you’ve attracted a large number of targeted fans.

What The Project Involves And How To Participate

During this project we will spend 30 days listing out all of the techniques needed to maximize the effectiveness of your brand’s Facebook page. At the end of the 30 days you should have numerous techniques that you can put into practice immediately. Each day we will include action items that you should take. Don’t want to wait 6 weeks (we are only publishing on weekdays) for the program to finish? You have two other ways to participate:

Download The Guide Now

We are making the guide available for download for $19.95. The guide includes a copy of the entire program, including daily tasks and an extra tip or two. This guide will help those looking to boost their follower base and don’t want to wait to start driving more traffic. Go get the guide now!

Social Media Marketing Program

Tomorrow we will also announce the first New Media School, Social Media Marketing program. During this program, 150 small business owners and marketers will have access to industry leaders, additional guides, and live question and answer “office hour” sessions with Nick O’Neill. I’ve spent months trying to determine the most effective program and this is what I’ve come up with.

We will work with all the participants to ensure that they have all the tools necessary to develop an effective social media marketing strategy. If you purchase the 3,000 Fans In 30 Days E-Book you’ll also get a discount on the first month of this program.