With the surge in new branded digital media campaigns and programs we’ve decided to add a new component to this year’s Social Ad Summit being held in New York City and we’re calling it the “Social Times 25″. The Social Times 25 will showcase campaigns/programs that creatively and effectively leverage social technologies and digital media to increase engagement or achieve other marketing objectives. Over the past few weeks we’ve highlighted some of the campaigns and programs in this space but we don’t have time to acknowledge all of them.
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Discovery is the latest company to launch a Facebook Connect enabled promotion that pulls in profile data into a custom generated video. This video is much more reminiscent of the Prototype game trailer that we previously wrote about. The promotion creatively depicts the viewers memories as they are being eaten by a shark. It also intelligently prompts a user to share the campaign after viewing the promotional video.
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Earlier today LivingSocial, the Washington D.C. based social discovery network, launched their deal of the day product. The new tool let’s you find deals on local products and services that are listed in the LivingSocial network. The LivingSocial deals are currently limited to Washington D.C. but will be expanding over the coming weeks and months. Next on the list are New York City and Boston but there are many others in the pipeline.
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One of the most important habits of any successful individual is the ability to network effectively. I’ve spent years perfecting the art of networking and while I still am not the best, I have come a long way. One of the most important tools to helping me network more effectively is Facebook as it has become my own personal relationship management system (PRM). While I still use a lot of other tools to maintaining my relationships, Facebook is one of the easiest to use relationship management tools. In this guide, I will walk through all the strategies necessary to turn Facebook into your own personal relationship management system.
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Doritos has launched a new “advergame” which integrates Facebook Connect to pull user information into a choose your own adventure type advertisement. The advertisement, developed by BBDO and a number of other agencies (we are social performed the social outreach), lets the user find their way through a movie-like story about identity thieves. The most innovative implementation of Facebook Connect that I saw prior to today was the recent Prototype game trailer, which pulled in profile data to display images and information that only the viewer would understand.
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Every time you visit the Facebook homepage you receive recommendations about potential individuals that you should friend but what happens when the person being recommended is dead? That’s exactly what has been happening to one of my family members for the past week and when I asked her about it, the response was understandable, “It’s a little bit creepy!” She then asked me what to do to remove it.
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This afternoon Facebook posted an update to their blog regarding the viral note circulating around the web about third-party ad networks. According to their post, the company is concerned about the user experience and so far they have shut down two ad networks (as we have previously written) and have forced some ad networks to remove the deceptive ads previously in question. The most important component of their blog post is as follows:
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This morning I’ve received numerous messages from people about the viral message going around the site about how to opt-out of Facebook advertisements. Following a misinformed article by Download Squad from last week, users are now going crazy about their images using in Facebook advertisements. While your image may be used, most users aren’t educated about how they are being displayed.
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As Facebook becomes a center for our personal communication there is an etiquette that has become standard. Over the past few months I’ve been talking with people about their experience with Facebook and the more people I speak to, the more that I learn there are a number of best practices when using the site. After talking to a lot of people, I’ve noticed that I break the rules daily so hopefully you don’t make the same mistakes I have.
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When Facebook first released the username tool a few weeks ago, they said that you better like the username that you select because you’ll never be able to change it. Now Facebook is modifying that policy to allow users to “change their username once”. It’s pretty easy to switch your username. All you need to do is visit your account settings page and click on “Change” next to the “Username” setting. Facebook will then let you know if the new username you’d like is available.
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