4 Comments »Yesterday I was testing out a few features of the Facebook advertising system and noticed a new feature which suggests related keywords based on the ones you enter. Facebook hasn’t provided any details about how the keyword suggestions system works but it appears to work relatively well. I tested it out with the phrases “Marketing” as well as “Michael Jackson” and Facebook effectively returned associated phrases.
Just last week the company reported that their advertising base has tripled. In an interview with Bloomberg, Tim Kendall stated that “lots of local businesses [are] finding success” with Facebook advertising. While the company typically doesn’t emphasize their focus on small businesses, in a world of long-tail advertising, small businesses play a critical role. The one thing that isn’t know however is whether or not there is a long-tail of profile interests on Facebook.
I did a random entry for “Nigerian Movies” (as long-tail keyword) within the interests section for creating a Facebook ad to see what sort of response I would get. Surprisingly there were approximately 920 people in the United States alone that had entered “Nigerian Movies” as an interest. Nobody in the United States had an interest “Nigerian Books” though. This is an arbitrary keyword though and clearly not the most effective test.
The company has been slowly improving their advertising platform as demand for the ads increase but many resources have been allocated just to scaling as the site continues to experience widespread growth. For now this is only one modification but it will most likely assist in increasing the reach of individual ads as more interests are entered per advertisement. While it may not appear to be a big deal, this feature could help significantly increase revenue as each advertisement ends up with a broader reach.
I’ve included a screenshot of two sample keyword suggestions while creating Facebook ads.
So, I don’t understand how to get Facebook to acknowledge my keywords that I type in. It keeps saying, “no results found” and then the word I typed in, disappears. Facebook says they get their keywords from the different sections on people’s profiles, including Pages and Groups names. I know for a fact people have my keywords in their profiles and there are many pages and groups with my keywords. So I do not understand why Facebook can’t seem to find my keywords. Is Faceboook using some database(hopefully an ever-growing one) that they are dumping “available” keywords into, in which those are the only ones you can use? I am advertising somwhat of a niche product, but still. My Page has 350 fans and even my page name doesn’t come up as an available keyword. What can I do? Thanks
So I’m either doing something wrong or the Facebook Ad system simply SUCKS. My keywords are apparently not even in Facebook’s database(Lexicon?) So I tried somewhat related keywords. And for a week now, I have not even gotten 1 impression, out of the supposed 3,000 users estimate it gives me. I have the click bid price set at 20 cents. Any higher than that and the cost is MORE than Google Adwords. This is really disappointing, as I had to pause my Google Adwords early this year, cause I simply could not afford it anymore. And I had heard so much positive stuff about Facebook’s new system. But, it’s not better. I think it’s worse, actually. What a shame.
Can you please paste the link of this tool you used, to get keyword suggestions from facebook? Also, is there any way of knowing how much a keyword currently costs in facebook? Other than knowing the CPC or CPM range, is there a tool that can give an avg estimate of how much a keyword costs in FB?
Hi! You know the ‘like’ option on facebook. Okay so, why can’t we have like and love ? Maybe there’s a picture/video/status update/etc. we reeeaaalllllyy like. So we have an option ‘like’ and we have an option ‘love’