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Last week Facebook introduced a new public profile insights tool which lets page administrators track who is interacting with their page and how each fan is interacting. One of the new measurements that was added is called “Post Quality” which according to Facebook is a “Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.”
Facebook has also indicated that they will be providing an additional metric called “Stream CTR / ETR” which is a measure of the click through and engagement rate for the page. One thing that still isn’t provided to administrators is statistics about the number of fans who have feed stories hidden from their feed. This is a relatively significant statistic as post quality could be negatively impacted if less users are interacting with a company’s page because more fans removed it from the feed.
As I’ve also mentioned in the past, it would make a lot of sense to add an insight which tracks the conversion of visitors from Facebook ads into fans. This would help advertisers determine which ads are working most effectively and adjust spending based on that insight. Facebook is clearly focused on improving their insights product but the product is still clearly unfinished.
Also what’s more challenging for page administrators is that the insights are not exportable to other formats. If administrators were able to produce deep analysis on the interactions of fans with their pages, steps could be taken to improve the overall user experience. Within Facebook applications, developers invest a substantial amount of time in improving the overall user experience while incorporating detailed metrics.
It’s difficult to do the same within Facebook Pages because Facebook is the one who controls what metrics page administrators have access to. Do you find this new metric to be useful? What additional metrics would you like to see?
Update
As Phil Edwards notes in the comments, you can actually view how many people are unsubscribing from your feed updates in the lower part of the insights page by selecting “Unsubscribes / Resubscribes”.
Actually, you can find fans hiding your stream stories under the “Unsubscribed Fans” section at the bottom of the Insights page. Definitely a useful stat.
I have a question regarding Facebook’s post quality feature. What is the maximum “post quality rating” you can receive? I have seen four stars with an 8.2 rating, and four stars with an 18.2 rating, so I haven’t been able to distinguish what the best post quality rating one can receive is.
yes that would be a great number to know as it would allow a number to compare you present quality score and have a number to aim for.
@Kait. I stand to be corrected on this. Although the Post Quality Rating and the “star rating” are related, the relationship is not a causal one. The post quality rating is a measure of the percentage of users that have interacted with your page in one way or another. The star rating however shows how your level of interaction compares with other pages of similar size ([m not sure if its compared with pages of similar content as well). So, for example, you can have a large number of fans with a high post quality rating. At the same time however your star rating could be low if other pages of similar size have a larger number of interactions than you.
@Kait. I stand to be corrected on this. Although there is a relationship between the “post quality rating” and the “star rating”, the relationship is not a causal one. Post Quality Rating is a description of the level of interaction on your page, a measure of the number of fans that interacted with your page, one way or another, over the last 7-day (rolling) period. On the other hand, the star rating describes how the level of interaction of your page (ie, the post quality rating) compares with other pages of similar size (I don’t know whether FB uses content as well). So, theorically, you can have a page with a large number of fans and a high post quality rating — because a good number of your fans are interacting — but at the same time a low star rating - because other pages of similar size have higher levels of interaction.
on this article it says 3.8 for the post quality
Can’t anyone tell me out of what?????
out of 10???
out of 5?
out of 100????
How do I know if 3.8 is good or not????
Thank you so much
out of 5 is my guess judging from # of ***** shown on the score card:)
@ tal & @ natasha I’m wondering about the maximum number as well. Discussions with other page admins say that a lot are under 10, but after a very successful campaign my post quality recently spiked to 338.0, and a separate page is 216.4.
I just started my page recently and my post quality is currently 383.1 and five stars!
I have no idea what that means, however…
Currently my post quality is 1,431.8 with five stars. I have a new page, only been up for a week or so, and have about 400 fans and 10 interactions. Does this help any?
Here’s the page: http://facebook.com/davekoenigband
Just searched and found this post because I was wondering what the cap was on the score. I use to be around 9.1 and had 4/5 stars so I assumed it was out of 10.
Today I have noticed I have 5 stars and a score of 18,666.7 …I guess this must be a bug.
Kind of make the 0.7 a bit redundant.
Thats interesting Steve - we at jejamescycles.co.uk have a rating of 5 stars too, but my post quality is 150,000!!!!
I think the facebook.com/zinch Fan Page holds the record at 290,797.9 Post Quality: http://twitpic.com/ohtu2