comScore announced today that Facebook is now Europe’s top social network. Facebook grew 314% in Europe during the last year, attracting 100 million European visitors in February 2009. Facebook went from non-existent to #1 in most of the European countries tracked by comScore, who measures the digital world.
“The growth rates we are seeing are unbelievable” said Andrew Lipsman, comScore’s Director of Industry Analysis in conversation with AllFacebook yesterday.
comScore highlights amazing talking points:
- Facebook garners 4% of all time spent online line in Europe
- Facebook is the leading social network site in 11/17 European countries that comScore tracks
- Facebook recently took the top spot in Spain.
“Does this mark the start of Facebook’s world domination?” is the question Nick presciently asked when the Spanish language version of Facebook launched just 14 months ago. Well, apparently it did
European Engagement Metrics
Facebook’s engagement share in social networking grew 3X to 30% of all time spent on social networks in Europe.
Europeans spend 4% of their online time on Facebook, which still lags behind the US (Americans spend 6% of their time on Facebook).

Facebook European Growth and Visitors By County
comScore determines Facebook’s #1 status in Europe by aggregating Facebook’s rank across all of the European countries.
comScore’s provides a country by country overview of unique visitors, year over year growth and Facebook’s rank among social networks (see comScore table below).

Some amazing facts jump out at me:
- Facebook is #1 or #2 in 14/17 European countries.
- Facebook is growing almost 3,000% a year in Italy.
- There were 22 M Facebook visitors in the UK alone.

9 Comments »










But still not in Germany…
nice! hopefully it will be the first in every european country next year
Does anyone have an international breakdown of most popular languages used on Facebook? We’re trying to get the top 10 so we can start translating our application.
I’m from Italy and this success of Facebook in my country is really tangible everywhere.. Television and Press are talking about this phenomenon.. There’s a real FacebookMania!
Marco,
Ciao Bello!
What part of Italy are you from? My wife’s family is from Calabria.
We don’t see Facebook on the RAI in America so much. I would love to hear more about the Facebook Italia story.
Forze Facebook!
Will M
This is great news! But I really hope it grows in Germany too, Most of my German friends don’t have accounts and some have never heard of Facebook
in Indonesia Facebook is the biggest social media website
Hallo, me too I live in Italy (rome) and I am in facebook since two years, so I wach at this incredible mess of people sharing, really a boom here!
May I ask your non-european opinion, please?
1) Do you feel facebook as a minor phenomenon in your country?
2)And do you think there’s a reason because FB is so gorwing in Europe?
THANKS
UK is more active, and more net users because thats part of their lifestyle, also it based upon the person, maybe other countries dont have time on net just focus work and work, british also are hot and naughty sometimes.lol