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Last week while at Davos, Mark Zuckerberg mentioned that the company currently has over 25 million people accessing the site via their mobile devices on a monthly basis. As of today, the company has over 4 million daily active users just between their top 3 mobile applications. According to our Facebook application statistics, Facebook for iPhone has approximately 1.64 million daily active users, Facebook for Blackberry has approximately 1.56 million daily active users, and the general mobile application has just under 1 million daily active users.
This doesn’t include all the users on Palm applications as well as general mobile users which are not technically required to add the mobile application to visit the site, which means there could easily be more than a million other daily mobile users. Additionally, Facebook has an iPhone compatible application which does not require any download by users. Not surprisingly, the Facebook mobile applications are currently the two most popular Facebook applications on the platform based on daily active users.
Mobile is poised to be the largest growth area for most social networks over the next few years as more users turn to their mobile devices for interactive content. It’s an explosive area which is highlighted by the Apple iPhone’s wild success. Developers have rushed to emerging mobile platforms to grab a piece of the mobile application landscape.
Given that mobile phones are inherently social devices, success on mobile platforms are similar to social platforms. This is why we’ve seen rapid growth from social games and other entertainment applications. Mobile applications are still a nascent industry yet developers continue to flock in droves as there has been a built in revenue model since the iPhone platform launched last summer.
Facebook continues to command a dominant share among mobile social networks and that share is growing on a daily basis. My guess is that much of our social activities will continue to shift toward mobile devices as it’s a natural extension of our existing communication activities. Are you a Facebook mobile user? Do you access the site more frequently from your mobile device or from your computer?
That just shows you how powerful search on the go is getting with so many mobile devices out there.
If only Facebook could roll out some sort of geolocation feature to tap into their mobile dominance. Would be great to have a loopt/facebookish feature. I know Brightkite has a great iPhone app that I use often but my friends aren’t as techy as me and if the feature showed up inside and pushed by Facebook my friends would be more likely to use it.
Hi. My idea is more to access from mobile browser, not from using a mobile application. I think this will be a reality when the 3G, LTE, WiMAX, … become more popular.
Regards.
Insightful post thanks for the numbers. Myspace has reported that they have about 2.5m daily unique users to their mobile sites but it may be higher now as that number was from q408. Both the Opera and AOL reports on mobile traffic for SN show MySpace and Facebook atop the lists not surprisingly….and of course Mocospace is right up there too consistently in the top 10!
thanks
i hate my fb homepage whenever i use my handphones. no news feed & no status updates of all my friends. “people you may know” keeps popping on my homepage. its really annoying. hard for me to see my friends status whether i click my friends list. hard for me to look which is the new status update. can you please solve my problem. how to organize my homepage to be as my usual & old homepage. please help. thank you