Remember that the Facebook polls tool that Facebook shut down a couple months ago? Well, it now appears that Facebook is launching an alternative to the service for large advertisers in the form of an engagement ad. According to a release just sent out by Facebook, “Like the four previously launched Engagement Ads, the polling ad integrates common activities people are accustomed to taking on Facebook within the ad itself and is shown on users’ home pages. It allows advertisers to ask users a question and solicit responses through a poll, and then enables users who answer the poll to view results and the responses of their friends.”

That means you can look to spend a decent amount on running a Facebook poll. This type of ad isn’t for anybody. As I wrote this morning, the New York Times’ recent inaugural ad campaign attracted over 135,000 new fans to its fan page. If Facebook lets advertisers poll sample size that large, we could soon see a large investment in polling ad campaigns.

According to the Facebook press release, a number of advertisers have already started advertising using the new polling engagement ad:

Leading online job site CareerBuilder.com is the first marketer to go live in the test. It has launched a polling Engagement Ad as a part of a larger Super Bowl advertising campaign that integrates offline and online elements. It currently is asking Facebook users which team they think will win the big game as a precursor to its 60-second Super Bowl TV spot that will air in the third quarter. Following the game, CareerBuilder.com plans to run another poll where users can vote on their favorite part of the CareerBuilder Super Bowl ad. CareerBuilder.com has also run previous Engagement Ad campaigns on Facebook, such as a “Become a Fan” ads for its CareerBuilder.com recruitment Pages on Facebook.

Users will be shown how many of their friends have already voted on each poll and the results of the poll. “If a user selects the link to see how friends voted, friends’ pictures will appear below their respective responses.”