6 Comments »Today Facebook sent an email out to their advertisers about three new types of Insights reports that will help advertisers understand how their advertisements are performing. The three new types are:
- “Responder Demographics” report - This report provides the aggregate age, gender, and geographic location of the users who have clicked on an ad.
- “Responder Profiles” report - This report provides psychographic information including common interests, favorite TV shows, movies, books, and music.
- “Advertising Performance” report - This report provides you with a downloadable version of existing ad metrics, as well as “a new section for performance data specific to” advertisements “that contained social actions, if applicable.”
This is a huge addition for Facebook and it’s one that I can guarantee advertisers will welcome. I’ve tested out at least one of the reports which provided some great data on impressions by demographic, but it didn’t provide click-thru data. I’m not quite sure why some data appears and other data doesn’t but this is much better than the data previously provided to advertisers.
Ad Facebook looks to beef up their advertising platform it’s critical that they provide advertiser with better statistics regarding overall ad performance. Below is a screenshot of Facebook’s new advertising reports interface. I hope to see more advertising metrics rolled out in the coming months.
This is a huge step in the right direction for Facebook’s advertising platform and another reason that FB is the market leader. The data may have kinks, but providing ad execs with a clean sheet of data with BOTH demographics and psychographics is vital. Taking it to another level, FB should provide matrix data on demo/psych metrics (e.g. percentage of the 18-25 male impressions with the Office listed as favorite TV, etc.)
I haven’t used FB Ads yet but I just want to comment on that fact that out of the probably 15 times a day when i check my profile I have never click on a FB ad in 2 1/2 years.
I know this isn’t directly related but I think it shows just how few people actually click the ads. I think a bit more of a MySpace strategy could be used affectively on Facebook, beer in mind I don’t mean slapping 5 ads on a page but 2 could change things in terms of revenue as mark moves every closer to monetizing Facebook.
I am super stoked about these improvements. I am already doing well with my campaigns, but I have been wanting more statistics and apparently everyone else has too. Hopefully more improvements are coming as the e-mail claimed: “these reports are only the beginning”. We shall see.
Michael, you’re quite correct, your pointless comment isn’t directly related, nor is it of any use to people reading this blog. I personally have never replied to a job ad in a paper but does that make them ineffectual? No, it doesn’t.
“…beer in mind…” Good one, I reckon you probably had beer in your mind when you decided to post your comment.
Keep your ideas to yourself.
I don’t see how anyone can create any kind of ad on Facebook. For ONE MONTH I have been trying to create an ad. I am stymied at the “get started” phase because the application just spins and spins and goes nowhere. This happens in both IE and Firefox.
I have written to Facebook many times, including to sales/customer service reps who have responded to questions before. No answer. I even titled a message to them, “Don’t you want my money?”
Today I decided to search the web for current stories about Facebook ads. I wonder if other people are having the same experience as I am.
I have also been trying to place an ad on Facebook and like you can’t get past the ‘get started’ phase….same thing…just spins and spins and nothing!
Don’t know what to do….have tried blogs to see if anyone else has experienced this and no one has an answer!
I’m perplexed!