Breaking: Facebook Launches Live Search Integration

This afternoon Facebook launched the web search tool that’s powered by Microsoft Live. When you search for items within Facebook’s global search box at the top of the site, you receive the option to “Search the Web” if no results show up immediately for contacts in your contact list. This is a big moment for Facebook. One thing I noticed is that the ads displayed are relevant to the keywords entered and not to your profile data.

I assume that’s because the advertisements in search are being powered by Microsoft. I’ve been writing consistently about how search is the future of Facebook. This is a huge step in that direction. While the search doesn’t appear to integrate Facebook and general web results, at least you can now search the web from withing Facebook.

I have a feeling that Facebook’s revenue just got a serious boost from this new search integration. I think the tool will need some refining over the coming days but this is a huge step forward for Facebook. Hat tip to Harshil Karia for giving us a heads up.

-Facebook Live Search Screenshot-

 



Comments (5 Responses)

This is great, specially the output presentation of the result. It is organized.

Nick - the big bucks for FB is search in the billions of feed items. Interest and intent :)
This will help a little too of course

I think this is very good for facebook. So the users will be in the virtual world of FB.

Completely useless. Every modern browser has integrated search.

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