Facebook Launches Robust Metrics Tools

Over the past year, Facebook developers have been searching for new metrics solutions on the Facebook platform. While there was a basic set of metrics launched a few months into the platform, there weren’t many features on the metrics. Ultimately this has opened up a window for a number of analytics companies to provide more robust services to developers on the platform.

Yesterday, Facebook announced the addition of new metrics for all applications. There is now a “features” tab which provides “total counts for user actions including canvas page views, clicks on profile boxes, confirmation of Feed forms, and, the adding and removing of bookmarks.” It’s great to see Facebook building out their analytics services and I’m somewhat surprised that it has taken them this long to add these features.

Does this spell the death of third-party analytics providers? Not at all. There are currently a number of analytics solutions including Kiss Metrics, Kontagent, Sometrics and Developer Analytics all of whom provide a wide range of services. I will be outlining the different analytics solutions for developers in a future post. For now, you can read more about it on the Facebook wiki.

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