Facebook has launched a sponsored video ad offering as displayed in the image below.   The videos display on the right hand side of the homepage in the area that Facebook announced would have sponsors when the site was redesigned.  The only thing that the company failed to mention was that those sponsorships would be videos.  The videos also enable comments.  You can then view the comments that your friends have posted pertaining to that video.

Jason Beckerman was able to get me a screenshot and I checked out the site and it displayed as pictured below.  The ad no longer displays for me but I’m guessing it will reappear shortly.  This could be Facebook testing it out as Jason states in the comment, but it’s clear that Facebook would like to enter the video advertising space.  This positions Facebook directly against VideoEgg who is currently one of the leading video advertising solutions providers on the market.

Facebook should also be able to charge a premium for video ad placements.  It’s exciting to see Facebook expand their advertising offerings.  We will update you with any news pertaining to this new advertising offering shortly.