SNAP Interactive Achieves 33 Percent Quarterly Revenue Growth

Posted by Nick O'Neill on April 22nd, 2008 2:29 PM

Yesterday SNAP Interactive (stock ticker: STVI), the company behind a number of popular dating Facebook applications, released the unaudited earnings for the first quarter. In comparison to 4th quarter, when they earned $388,000, the company posted revenues in excess of $518,000. We wrote about SNAP interactive back in January when Adam Ostrow had deduced that the average user was valued at $1.40.

The company attracted over 11 million new application installations and over 1 million visits a day during the first quarter. Their most popular application, Are YOU Interested?, is the 10th most popular application on Facebook based on the number of active daily users (based on data from Adonomics.com). Over the past few months the company has been actively expanding their reach by launching on other platforms including MySpace and hi5.

SNAP Interactive is currently the only publicly traded company in this industry. Taking a look at the company’s traffic charts over the past month, it appears as though the company has been able to earn around $1.00 per active user for the quarter. These are estimates though as I’m basing this on approximate traffic according to Adonomics.com. As the company moves into less monetized platforms, I would expect the company to begin focusing on increasing their earnings per active user.

If you’d like to learn more about the company check out the SNAP Interactive website.

This entry was posted on Tuesday, April 22nd, 2008 at 2:29 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.