Facebook and CareerBuilder Partner Up

Posted by Nick O'Neill on April 1st, 2008 10:15 AM

Reuters reported yesterday that Facebook is partnering up with CareerBuilder to help clients run job recruiting through the site. This makes a ton of sense as I’ve had countless recruiters tell me of their strategies for finding potential employees through Facebook. Many of them have been temporarily banned for sending out too many messages but none of them have ceased with their activities due to the extremely valuable data present in user profiles.

According to the article, “Specialized recruiting ads will promote CareerBuilder and employers’ sections within Facebook, with the aim of attracting potential hires who may be hard to reach via traditional methods like newspaper help-wanted ads.” According to statements from Mike Murphy of Facebook, no ads will be inserted within user profiles (in contrast to the inaccurate posting by David Kaplan).

It sounds as though the new program will simply leverage Facebook’s SocialAds system to promote to prospective employees. This makes a lot of sense and may be one of the reasons that Facebook has policed their site heavily to prevent aggressive recruiters from abuse.

This entry was posted on Tuesday, April 1st, 2008 at 10:15 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Viewing 2 Comments

Neil @ Facebook Insight 6 months ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

If they had a special application devoted to people uploading their resume, CareerBuilder would have access to some of the user's personal information (well, as much as the Application API releases). Perhaps they plan on using that information to give recruiters a little 'extra info' at a price.

reply edit flag record video comment

http://www.facebookinsight.com

William O'Neill 6 months ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

What does it mean that "Facebook is partnering up with Facebook" and why does "this makes a ton of sense"?

reply edit flag record video comment

http://wostavelot.tripod.com/