When the Facebook platform first launched, you wouldn’t believe how many people contacted me and said “I’m going to make a beer pong application.” It has been 10 months since the platform launched and finally a top notch beer pong application has been launched. As you would expect, it’s also very popular. In just a few days almost 15,000 people have added the application and the growth is steady.

Mike Lazerow of Buddy Media, the company that developed this game, sent me an email when it launched and I had to check it out. I ended up playing the game for a couple hours trying to get on the leader board. Interesting enough I came very close to reaching the top 10 but I didn’t make it. I had however perfected my game so if you want to test the master, I suggest you challenge me to a round of beer pong.

As has been predicted, social gaming applications have become the focus of Facebook for the most part. There are also utility applications but there is only so much value that you can easily add to Facebook profiles. I think games are the way to go and from an advertising perspective, custom games are highly valuable. You get targeted individuals engaged in a branded environment for an extended period of time. If you want to play a round of beer pong, go check out the Campus U Beer Pong application.