Comments on: Can Facebook SocialAds Work? http://www.allfacebook.com/2008/02/can-facebook-socialads-work/ The Unofficial Facebook Blog - Facebook News and More! Wed, 03 Dec 2008 21:18:01 +0000 http://wordpress.org/?v=2.6.1 By: Craig Killick http://www.allfacebook.com/2008/02/can-facebook-socialads-work/#comment-7382 Craig Killick Mon, 11 Feb 2008 17:30:05 +0000 http://www.allfacebook.com/2008/02/can-facebook-socialads-work/#comment-7382 There is a middle ground between pay-per-click and straight banner adverts. I personally have found PPC is now too saturated which has driven up prices. I agree you don't have the intent, but as socially-held information becomes more detailed, you should be able to profile better. I ran a personal test with Facebook social adverts over the past two weeks and have had a much better ROI than with Google Adwords campaigns running. I think this will also become more competitive, pushing up the prices, but it offers good value at the moment. There is a middle ground between pay-per-click and straight banner adverts. I personally have found PPC is now too saturated which has driven up prices.

I agree you don’t have the intent, but as socially-held information becomes more detailed, you should be able to profile better.

I ran a personal test with Facebook social adverts over the past two weeks and have had a much better ROI than with Google Adwords campaigns running. I think this will also become more competitive, pushing up the prices, but it offers good value at the moment.

]]> By: Craig Killick http://www.allfacebook.com/2008/02/can-facebook-socialads-work/#comment-13669 Craig Killick Mon, 11 Feb 2008 16:30:05 +0000 http://www.allfacebook.com/2008/02/can-facebook-socialads-work/#comment-13669 There is a middle ground between pay-per-click and straight banner adverts. I personally have found PPC is now too saturated which has driven up prices.<br><br>I agree you don't have the intent, but as socially-held information becomes more detailed, you should be able to profile better.<br><br>I ran a personal test with Facebook social adverts over the past two weeks and have had a much better ROI than with Google Adwords campaigns running. I think this will also become more competitive, pushing up the prices, but it offers good value at the moment. There is a middle ground between pay-per-click and straight banner adverts. I personally have found PPC is now too saturated which has driven up prices.

I agree you don’t have the intent, but as socially-held information becomes more detailed, you should be able to profile better.

I ran a personal test with Facebook social adverts over the past two weeks and have had a much better ROI than with Google Adwords campaigns running. I think this will also become more competitive, pushing up the prices, but it offers good value at the moment.

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