Comments on: Are SocialAds Less Effective Than Search? http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/ The Unofficial Facebook Blog - Facebook News and More! Wed, 08 Oct 2008 07:08:07 +0000 http://wordpress.org/?v=2.6.1 By: Andrew Paradies http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-10887 Andrew Paradies Thu, 19 Jun 2008 22:21:53 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-10887 I think that another point that hasn't been mentioned yet is that is the "click" the overall measure of a successful advertising campaign online. So far, I've seen little proof that clicks necessarily convert into sales. Moreover, as an advertiser will tell you, branding is all about the number of eyeballs who see an ad, not who directly go and purchase something. So for example, think of the difference between an ad for Tide by P&G versus when you're watching infomercials that flash an 800 number. Sure you have more direct sales resulting immediately during the time the ad is shown, but what about all of the folks who don't buy immediately. If infomercials were the best way to sell products, wouldn't all of the biggest TV advertisers would be doing it that way? I think that another point that hasn’t been mentioned yet is that is the “click” the overall measure of a successful advertising campaign online. So far, I’ve seen little proof that clicks necessarily convert into sales. Moreover, as an advertiser will tell you, branding is all about the number of eyeballs who see an ad, not who directly go and purchase something. So for example, think of the difference between an ad for Tide by P&G versus when you’re watching infomercials that flash an 800 number. Sure you have more direct sales resulting immediately during the time the ad is shown, but what about all of the folks who don’t buy immediately. If infomercials were the best way to sell products, wouldn’t all of the biggest TV advertisers would be doing it that way?

]]> By: Andrew Paradies http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13361 Andrew Paradies Thu, 19 Jun 2008 22:21:53 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13361 I think that another point that hasn't been mentioned yet is that is the "click" the overall measure of a successful advertising campaign online. So far, I've seen little proof that clicks necessarily convert into sales. Moreover, as an advertiser will tell you, branding is all about the number of eyeballs who see an ad, not who directly go and purchase something. So for example, think of the difference between an ad for Tide by P&G versus when you're watching infomercials that flash an 800 number. Sure you have more direct sales resulting immediately during the time the ad is shown, but what about all of the folks who don't buy immediately. If infomercials were the best way to sell products, wouldn't all of the biggest TV advertisers would be doing it that way? I think that another point that hasn’t been mentioned yet is that is the “click” the overall measure of a successful advertising campaign online. So far, I’ve seen little proof that clicks necessarily convert into sales. Moreover, as an advertiser will tell you, branding is all about the number of eyeballs who see an ad, not who directly go and purchase something. So for example, think of the difference between an ad for Tide by P&G versus when you’re watching infomercials that flash an 800 number. Sure you have more direct sales resulting immediately during the time the ad is shown, but what about all of the folks who don’t buy immediately. If infomercials were the best way to sell products, wouldn’t all of the biggest TV advertisers would be doing it that way?

]]> By: kristie http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7415 kristie Tue, 12 Feb 2008 19:27:49 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7415 How do you track Facebook conversions if you're not using Beacon? How do you track Facebook conversions if you’re not using Beacon?

]]> By: kristie http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13360 kristie Tue, 12 Feb 2008 18:27:49 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13360 How do you track Facebook conversions if you're not using Beacon? How do you track Facebook conversions if you’re not using Beacon?

]]> By: Can Facebook SocialAds Work? - The Unofficial Facebook Blog http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7376 Can Facebook SocialAds Work? - The Unofficial Facebook Blog Mon, 11 Feb 2008 15:11:06 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7376 [...] week I brought up the issue of the effectiveness of social ads. The debate rages on with Joshua Porter providing insight as to why social advertising will never [...] [...] week I brought up the issue of the effectiveness of social ads. The debate rages on with Joshua Porter providing insight as to why social advertising will never [...]

]]> By: Henry Elliss http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7348 Henry Elliss Fri, 08 Feb 2008 11:18:00 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7348 I agree with some of the guys above - I want to know what his Cost Per Acquisition worked out at, as I'm pretty sure from my rudimentary maths skills that Facebook actually works out better... I agree with some of the guys above - I want to know what his Cost Per Acquisition worked out at, as I’m pretty sure from my rudimentary maths skills that Facebook actually works out better…

]]> By: Henry Elliss http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13359 Henry Elliss Fri, 08 Feb 2008 10:18:00 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13359 I agree with some of the guys above - I want to know what his Cost Per Acquisition worked out at, as I'm pretty sure from my rudimentary maths skills that Facebook actually works out better... I agree with some of the guys above - I want to know what his Cost Per Acquisition worked out at, as I’m pretty sure from my rudimentary maths skills that Facebook actually works out better…

]]> By: Jason Rubenstein http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7337 Jason Rubenstein Thu, 07 Feb 2008 23:20:11 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7337 Nick, Excellent post - this is a topic that deserves more research and reporting. When I tabulate results from a statistically significant collection of data from our own campaigns, I'll send it your way.. should make for some interesting reporting. Nick,

Excellent post - this is a topic that deserves more research and reporting.

When I tabulate results from a statistically significant collection of data from our own campaigns, I’ll send it your way.. should make for some interesting reporting.

]]> By: Jason Rubenstein http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13358 Jason Rubenstein Thu, 07 Feb 2008 22:20:11 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-13358 Nick, <br><br>Excellent post - this is a topic that deserves more research and reporting. <br><br>When I tabulate results from a statistically significant collection of data from our own campaigns, I'll send it your way.. should make for some interesting reporting. Nick,

Excellent post - this is a topic that deserves more research and reporting.

When I tabulate results from a statistically significant collection of data from our own campaigns, I’ll send it your way.. should make for some interesting reporting.

]]> By: markus941 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7332 markus941 Thu, 07 Feb 2008 22:01:19 +0000 http://www.allfacebook.com/2008/02/are-socialads-less-effective-then-search/#comment-7332 @JX: Facebook CPC was higher than Google's not lower (Adwords was 16 cents, Facebook was 22 cents). FB was wildly inconsistent in how often it showed ads. I needed to increase the cost per click to get more impressions. Plus in about 21 days Adwords received 688 clicks. Facebook only got 178 clicks over a 2 month span (even at a 22 cent average). Also, conversion in this case only meant that they clicked out, not purchased anything. @JX: Facebook CPC was higher than Google’s not lower (Adwords was 16 cents, Facebook was 22 cents). FB was wildly inconsistent in how often it showed ads. I needed to increase the cost per click to get more impressions.

Plus in about 21 days Adwords received 688 clicks. Facebook only got 178 clicks over a 2 month span (even at a 22 cent average).

Also, conversion in this case only meant that they clicked out, not purchased anything.

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