TD Canada Trust Missed the Memo: “No Practical Apps!”

Posted by Jonathan Kleiman on December 30th, 2007 4:06 PM

TD Canada Trust, one of Canada’s largest banks, has released an application called SPLIT IT GIFT IT. The application basically lets you arrange for your friends to split a gift. It’s a pretty cool idea, I guess… but I suppose nobody told them that people just don’t perform practical activities on Facebook. For the 3 days I’ve been following it, the application has had 0 daily active users.

TD Canada Trust's SPLIT IT GIFT IT app As for the actual application, it’s about as useful as a pad of paper. You bring in co-gifters and arrange to split the cost of gifts. As far as I can tell, it doesn’t offer some neat-o way to actually pay for the gifts that you’d expect from such a powerful financial institution.

The most the application does is let you keep tabs on your friends who owe you money with “Virtual IOUs”.

I’m glad I don’t work at TD… because I probably would have suggested something similar to this… and 0 users means not even the person who suggested it is using it. Maybe he or she got fired?

- Jonathan Kleiman

This entry was posted on Sunday, December 30th, 2007 at 4:06 pm and is filed under Applications, Finance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.