Comments on: Sex Drives Facebook Users, Sort Of

By: 10 Reasons why Facebook is so popular « Tech Merkin

10 Reasons why Facebook is so popular « Tech Merkin — Fri, 16 Nov 2007 20:13:08 +0000

[...] 2: AllFacebook joins the party [...]

By: Chris Kennedy

Chris Kennedy — Thu, 15 Nov 2007 19:00:30 +0000

Your “mediocre ROI” link is 1) a terribly poor example and 2) a misuse of the term ROI.

1. The linked test is bad for several obvious reasons: they have a max CPC of $0.10, they have very narrow targeting settings, and they generated less than a thousand impressions. I checked the targeting and it yields a whopping 2,460 users.

2. ROI is a simple acronym: return on investment. You can calculate it as: profit/cost. Let’s plug in the values for the linked test. Profit: 439 targeted impressions. Cost: $0 (outside of the minimal labor cost). How does that translate into “mediocre ROI”?

If you do a legitimate test of Facebook advertisements, you will find it is in fact competitive to other services.

By: Chris Vincent

Chris Vincent — Thu, 15 Nov 2007 18:10:15 +0000

That’s an easy one. Sex drives pretty much everything.

By: Chris Kennedy

Chris Kennedy — Thu, 15 Nov 2007 18:00:30 +0000

Your “mediocre ROI” link is 1) a terribly poor example and 2) a misuse of the term ROI.

2. ROI is a simple acronym: return on investment. You can calculate it as: profit/cost. Let's plug in the values for the linked test. Profit: 439 targeted impressions. Cost: $0 (outside of the minimal labor cost). How does that translate into “mediocre ROI”?

If you do a legitimate test of Facebook advertisements, you will find it is in fact competitive to other services.

By: Chris Vincent

Chris Vincent — Thu, 15 Nov 2007 17:10:15 +0000

That's an easy one. Sex drives pretty much everything.