Is Microsoft Using Your Facebook Data to Target Ads Across the Net?

Posted by Peter Corbett on November 19th, 2007 9:00 AM

The following video explains an observation I’ve made over that past week that could prove to be the exact methodology Microsoft is using to behaviorally target ads to users across the net based on Facebook Pages usage. We’d like confirmation on this if possible, so please watch the vid, and observe your own Facebook Page usage, and watch for any corresponding ads on non-facebook websites.

Follow Peter’s Corbett3000 twitter stream.

This entry was posted on Monday, November 19th, 2007 at 9:00 am and is filed under Advertising, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Viewing 3 Comments

Phil 10 months ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

Hmm, that is a cool video. That guy found some neat stuff (that I've seen too, anecdotally at least).

However, I think his end point is a little off the mark. Users of a Facebook Ad Network want to see Social Ads or banners bought through Facebook. A remnant solution falls a little short.

reply edit flag record video comment

http://www.lonelyceo.com

Victoria Pickering 10 months ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

Peter - I think you are definitely on track here. Thanks for making the video.

reply edit flag record video comment

http://www.thereinventedblog.com

Rob L. 10 months ago 1 point
Please login to rate.

Do you already have an account? Log in and claim this comment.

Cool video piece, good sleuthing.... though I'd say that (1) probably most of this is currently confined as Phil says to remnant traffic where true impressions volume is available so as to have a good chance of "hitting" on cookies that have been set, not to mention that the cost of testing is really low and it's the type of spot where a move up from 0.1% to 0.2% really has some impact and (2) people would probably be surprised if they knew the extent to which this was already going on... but people are arguably going to be more sensitive because of the link to a lot of personal information in Facebook.

reply edit flag record video comment

http://cpmadvisors.com