Comments on: Is Facebook Advertising Effective?

By: Astrobird

Astrobird — Sat, 12 Apr 2008 20:52:47 +0000

I was considering advertising on Facebook, but things seem kind of grim after reading this article. Are there any good sites for advertising your websites?

By: kazi

kazi — Mon, 18 Feb 2008 19:33:42 +0000

we advertise on facebook - not good 16000 impression and only 5 clicks - how sad is that?

By: Glen

Glen — Thu, 27 Dec 2007 14:42:58 +0000

Facebook advertising, or most of web advertisement will never be trully effective for the ‘users’ who have even a tiny bit of knowledge about PC’s. For example right now, I don’t even see any add’s when browsing digg.com or facebook.com - I simply block them automatically with Firefox adblock.

By: Blog Box » Blog Archive » “Girlfriend Needed” - Advertising on Facebook.com

Wed, 05 Dec 2007 05:41:55 +0000

[…] have been various people talking about the value of advertising on Facebook.com recently. Most coming to the conclusion that putting an ad up on […]

By: Rob

Rob — Tue, 04 Dec 2007 20:09:58 +0000

It’s not true that a maximum bid of .10 on CPC will result in no impressions. That was my maximum bid and I had 1000 impressions within 24 hours. I do agree though that the click through rate is not great but at least I’m not paying for the impressions (which is an option).

By: Deep Jive Interests » Now Defanged, Will Facebook’s Beacon Bring Home The Bacon?

Fri, 30 Nov 2007 04:36:14 +0000

[…] While the users who are left will clearly be “happier”, and a better representation of users who want to actually share their purchases, and therefore, hopefully a better “quality” of traffic that ultimately converts for these advertisers as the percentage of people clicking on any ads in the past has been utterly abysmal. […]

By: Giving Thanks for…Facebook? « GigaOM

Giving Thanks for…Facebook? « GigaOM — Thu, 22 Nov 2007 14:01:00 +0000

[…] because Facebook provides real value to users doesn’t mean that value is easily monetized (through advertising, for example). Maybe Jason Calacanis was right when he said, “Social networking is second […]

By: Facebook Ads Click-Through Rates Don’t Matter « PR, New Media, GTD - Lines from Lee

Wed, 21 Nov 2007 16:49:56 +0000

[…] at allfacebook.com raises some interesting issues about the poor click-through rates for Facebook’s new advertising system. I subscribe to […]

By: Weekly Digest of the Social Networking Space: Nov 21, 2007

Weekly Digest of the Social Networking Space: Nov 21, 2007 — Wed, 21 Nov 2007 11:38:14 +0000

[…] that Fred Wilson has been experimenting with Facebook advertising and having limited success. In this one example they provided they had 8 click throughs for a bundle of 1000 ad inventory. I still have had my dashboard properly populated by Facebook for my $20 […]

By: Chris Kennedy

Chris Kennedy — Mon, 19 Nov 2007 21:38:57 +0000

Click-through rate hardly matters with CPC advertising on a site where users spend an average of 30 minutes a day and 50% login in daily. That is a ridiculous number of impressions per user and understandably will generate low click-through rates when there is no user intent driving the ad placement, but when you can get a million uber targeted impressions in a day, 800 clicks is pretty solid. Add in the new social referral system available through beacons and CTRs will no doubt improve.

Facebook is a social web application, not a search engine, so you need to accept low CTRs in exchange for insane targeting to users who have expressed no intent, and a correspondingly huge number of impressions. If you’re so worried about CTR just do search advertising and get exactly the users who have self-selected an interest.