Comments on: Facebook Users Won’t Pay

By: Chi-chi Ekweozor

Chi-chi Ekweozor — Thu, 15 Nov 2007 01:31:11 +0000

Thanks for posting this, Nick.

I wrote an open letter to Facebook here about this on Saturday:

http://tinyurl.com/yvxurx

Cool to see it’s someoneâ€™s asking the question, at least.

@Joe Grossberg:
Agreed, 4% may not be much but it’s still a guaranteed revenue stream…

@Chris Kennedy:
I agree, I don’t think the sample is representative.

I’m willing to bet I’m not in the demographic covered by that poll, not being a student and all that.

Perhaps the poll should be re-run and targeted towards the â€˜Facebook-is-the-new-Linked-Inâ€™ crowd.

Would be interesting to see what busy, middle manager types think of receiving and inadvertently sending social ads.

By: Chi-chi Ekweozor

Chi-chi Ekweozor — Thu, 15 Nov 2007 00:31:11 +0000

Thanks for posting this, Nick.

I wrote an open letter to Facebook here about this on Saturday:

http://tinyurl.com/yvxurx

Cool to see it's someoneâ€™s asking the question, at least.

@Joe Grossberg:
Agreed, 4% may not be much but it's still a guaranteed revenue stream...

@Chris Kennedy:
I agree, I don't think the sample is representative.

I'm willing to bet I'm not in the demographic covered by that poll, not being a student and all that.

Perhaps the poll should be re-run and targeted towards the â€˜Facebook-is-the-new-Linked-Inâ€™ crowd.

Would be interesting to see what busy, middle manager types think of receiving and inadvertently sending social ads.

By: Joe Grossberg

Joe Grossberg — Tue, 13 Nov 2007 16:34:23 +0000

Nick:

Whatever … $50/year from 4% of Facebook users is still a lot of revenue — $100M a year and growing rapidly, if you accept the 50M member estimate.

And that’s on top of any ad revenue.

Dan:

I love ABP, but it only works if there is a pattern to the ad filenames. If FB is smart, and cares about the tiny number of people who use FF and ABP, they’ll put all their advertising images in http://static.ak.facebook.com/images/ and use random filenames.

By: Chris Kennedy

Chris Kennedy — Tue, 13 Nov 2007 16:28:52 +0000

In terms of pure sampling error, the margin of error for that poll at 250 people is +/- 2.7%, and +/- 1.4% if 1,000 people were sampled. What would be more interesting is to see the demographic breakdowns so that they could understand which users were more likely to pay.

By: Joe Grossberg

Joe Grossberg — Tue, 13 Nov 2007 15:34:23 +0000

Nick:

Whatever ... $50/year from 4% of Facebook users is still a lot of revenue -- $100M a year and growing rapidly, if you accept the 50M member estimate.

And that's on top of any ad revenue.

Dan:

I love ABP, but it only works if there is a pattern to the ad filenames. If FB is smart, and cares about the tiny number of people who use FF and ABP, they'll put all their advertising images in http://static.ak.facebook.com/images/ and use random filenames.

By: Chris Kennedy

Chris Kennedy — Tue, 13 Nov 2007 15:28:52 +0000

By: Dan Jones

Dan Jones — Tue, 13 Nov 2007 15:27:36 +0000

I already have an ad-free Facebook, and I don’t have to pay for it.

In the days of Adblock Plus, it’s silly to have a subscriber version that ONLY removes the ads. There must be some other value-added feature.

By: Dan Jones

Dan Jones — Tue, 13 Nov 2007 14:27:36 +0000

I already have an ad-free Facebook, and I don’t have to pay for it.

In the days of Adblock Plus, it’s silly to have a subscriber version that ONLY removes the ads. There must be some other value-added feature.