Facebook Pages Become a Spam Catastrophe?
Posted by Nick O'Neill on November 8th, 2007 4:20 PMFacebook Pages is the new service that Facebook is offering to encourage brands to promote themselves through the social graph. By enabling individuals to become fans of their favorite brands, bands and movies, users have a personal relationship with their favorite companies and products as well as fans of those same companies and products. There appears to be one problem with this new service though: how do you know that it is an official page for that company or product?
As of now there is no way to determine that it is the official page. Not good! As my friend Dan Peguine suggested when notifying me of the issue, one minute you’ll have signed up for fans of Google and the next minute you will have a message in your inbox saying “Free Pr0n click here!” While the new product will likely have a significant impact on our interactions on Facebook, how will Facebook police the new service offering?
My guess is that official groups that also have advertising deals with Facebook will have short URLs (e.g. http://www.facebook.com/verizon). Aside from that, I’m not quite sure how Facebook will manage this. Given that there has most likely been a rush to create Facebook Pages, policing the new pages will be extremely difficult. Could this new system actually turn into a spam disaster for Facebook? I’m sure that we’ll find out soon enough!
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Great point Nick. This goes to the point that I discussed 2 months ago with the wall street journal about applications hijacking brands. Now the same is happening with Facebook Pages. ;)
No one seems to care... UNTIL there is a huge negative event experience associated with a previously positively perceived brand. Only then will these lax brand managers care. They are happy for the free ride social media is giving them.
Cheers!
Rodney Rumford
www.facereviews.com
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"FACEBOOK DOES NOT PRE-SCREEN OR APPROVE FACEBOOK PAGES, AND CANNOT GUARANTEE THAT A FACEBOOK PAGE WAS ACTUALLY CREATED AND IS BEING OPERATED BY THE INDIVIDUAL OR ENTITY THAT IS THE SUBJECT OF A FACEBOOK PAGE."
http://www.facebook.com/terms.php
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This whole system is terribly flawed, they even used one of our artists to "test" the system, so now we have no control over that page...its a bit disearning that you cant get a direct contact..
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