Facebook Code Provides Sneak Peak Into SocialAds
Posted by Nick O'Neill on November 4th, 2007 1:46 PM
An update to Facebook’s CSS code has confirmed that Facebook’s new ad system is indeed called “SocialAds.” A combination of CSS and a little bit of guessing helps to provide a glimpse of what Social Ads may look like. Social Ads appear to have a very similar look to Facebook flyers. The combination of text and images provide a simple ad somewhat similar to Google ads but with the added option of images. It appears that users will also be able to click thru to other ads that are targeted at the user.
While this is an educated guess at how the ads will look based on the CSS that is provided, it is pretty obvious that these ads are intended to be placed within the sidebar of the site. There is a CSS class called “social_ad_profile” as well which makes me question whether Facebook has decided to embed advertising within user profiles as well. Any ads that are embedded within user profiles will be a significant change for a site that is known for maintaining a clean user interface unencumbered by excess advertising that MySpace has long been known for.
Facebook is supposed to be announcing their new social ads program this Tuesday. According to other sources they may be announcing their new music service in addition to spawning a mullet pandemic, so watch out! It will be interesting to see what news comes out of the highly secretive Facebook event given that all attendees are forced to sign non-disclosure agreements. Previously, non-disclosure agreements didn’t stop people from leaking rumors about Google’s OpenSocial system so I can’t imagine that it would be any different for Facebook’s upcoming event.
Update
One of my readers pointed me to yet another screenshot of future Social Ads integration. Apparently, Social Ads will show up as one of your newsfeed items and you will be able to view all of them via your Social Ads newsfeed page. It is beginning to appear that Social Ads is a combination of all the projects that are currently under development at Facebook including the mullet pandemic. Facebook has been slowly leaving clues leading up to their announcement on Tuesday. (Thanks to David for the heads up).
(4.64 out of 5)
(4.22 out of 5)
November 4th, 2007 at 3:48 pm
Do you think facebook will allow app developers to run these ads and earn money?
November 4th, 2007 at 5:48 pm
Do you think facebook will allow app developers to run these ads and earn money?
November 5th, 2007 at 4:58 am
[...] Why then, when people display such obvious needs to communicate, do web 2.0 business models not leverage this interaction directly? It is because the web enforces disjoint metrics upon us. Actually Google is probably largely responsible for this. Their PageRank has made us all into traffic slaves. When providing commercial services on-line it is all about having a high PageRank, about users being able to find your service and then view it. In order to be noticed, what better to do than provide cool services for free? But someone always has to pay the bill. And the way to do this, orchestrated by large media companies like Google, Yahoo, Facebook, is to create advertisementĂ‚Â revenues. The metrics are easily manipulated leading to possibilities to fraud the system. Before you know it we are back into the advertisement bombarded TV world again. But advertisement does not increase the value of interaction. It doesn’t provide real value when two people are connecting (”this message was sponsored by..”). And people have found effective ways to get around it, using the remote control zapping away, or using DVD recorders to fast forward advertisement. On the Internet, most users will simply ignore ads, like a blind spot. This leaves only those that create massive amounts of traffic to their sites to actually earn some revenues in advertisement (there is always some fool clicking on an ad). I’m not naive, advertisement will always be there, but I don’t think it should rule our interactions. [...]
November 5th, 2007 at 6:38 am
[...] this what SocialAds on Facebook are going to look like? According to a post on AllFaceBook.com, a sneak peek at some new FB CSS code and some speculation about the looks ended up with something [...]
November 5th, 2007 at 12:17 pm
[...] updated its code over the weekend and, according to reports, Facebook’s much-anticipated SocialAds are now officially part of the ones and zeroes. Based [...]
November 5th, 2007 at 12:26 pm
[...] updated its code over the weekend and, according to reports, Facebook’s much-anticipated SocialAds are now officially part of the ones and zeroes. Based [...]
November 5th, 2007 at 7:23 pm
[...] was announced today that Facebook, the 800-lb gorilla in the social networking space, is about to release their own version of [...]
November 7th, 2007 at 12:04 am
[...] so that we have a pretty good idea of what we’ll be hearing. SocialAds will not only serve up uber-targeted ads based on your Facebook profile information, there will allegedly be some sponsored vertical [...]
November 7th, 2007 at 4:49 pm
[...] Facebook Code Provides Sneak Peak Into SocialAds - The Unofficial Facebook Blog (tags: 58ninety facebook socialads social network advertising marketing) [...]