The Social Graph is Facebook’s Most Valuable Asset

Yesterday, I had the opportunity to speak on a panel at Snap Summit. During the panel, a discussion came up surrounding “platform wars” and how companies (including Google) were racing to develop a competing platform to Facebook. I completely agree that the race has begun but the real battle is over the “social graph.” A number of people have suggested that the word “social graph” make little to no sense given that Facebook is just a social network.

While Facebook may be a social network, it currently has the most accurate understanding of all of my real world relationships. As I announced yesterday, Facebook knows who my mom is (yes, she is indeed on Facebook). While I may be one of a few peope that have added a large number of my family members as “friends” on Facebook, the reality is they know how I met a large portion of my friends. Whether I met someone through a conference that I just attended or whether they added me as a friend after reading this blog, Facebook knows.

No other social network on the web has as much valuable data. So while MySpace, Friendster, Bebo and Hi5 can launch a platform, they can’t achieve what Facebook has achieved in the past few years. As Facebook continues to grow over the next year, they will continue to expand the most accurate map of the social graph on the web today. There is no site that is close to competing with it yet. Google and Microsoft may argue that thanks to the massive about of data stored by user emails, they too can accurately reveal an individual’s social graph. I whole heartedly disagree but maybe we’ll just have to wait and see when Google opens up later this year.

Until then, Facebook has accomplished what the U.S. government could only dream of accomplishing: accurately mapping individuals’ social graphs. While the job is not done yet, Facebook has taken the lead, leaving their competitors far behind. Who do you think will be able to compete with Facebook in mapping the social graph?

 



Comments (3 Responses)

[...] The Social Graph is Facebook’s Most Valuable Asset - The Unofficial Facebook Blog (tags: Facebook Blog) [...]

Nick,

I just wanted to thank you for your time on Friday at Snap Summit. I was actually talking with a friend who came to the conference with me about this idea of the “social graph.” We talked about what Facebook is going to be able to do and also how Google is going to answer. The fact remains, Google doesn’t know who my Grandma is. And if they do then they have violated my privacy because I have never shared that information with them voluntarily.

My thought on who will be able to compete with Facebook is this. No one, kind of. What I mean is no one will be able to compete with them on the same scale, but I think niche markets such as travel will be able to get the same information for groups of travelers. I’ll show you how we are going to do that in the coming months. We will of course create a Facebook app to help and so Facebook will still play a key role.

Nick,

I just wanted to thank you for your time on Friday at Snap Summit. I was actually talking with a friend who came to the conference with me about this idea of the “social graph.” We talked about what Facebook is going to be able to do and also how Google is going to answer. The fact remains, Google doesn’t know who my Grandma is. And if they do then they have violated my privacy because I have never shared that information with them voluntarily.

My thought on who will be able to compete with Facebook is this. No one, kind of. What I mean is no one will be able to compete with them on the same scale, but I think niche markets such as travel will be able to get the same information for groups of travelers. I’ll show you how we are going to do that in the coming months. We will of course create a Facebook app to help and so Facebook will still play a key role.

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