Facebook Secretly Reveals Demographic Data
Posted by Nick O'Neill on October 19th, 2007 5:41 PMOne of my readers pointed out to me a new feature on the Flyers Pro that enables you to view demographic data within Facebook. Currently, there is almost 20 million people in the United States that are on Facebook. Just over 8 million have specified that they are male and almost 10 million have specified that they are female. Not bad odds for a guy on Facebook!
Almost half of the entire population on Facebook have specified that they are single. There are almost 1 million users that are between the ages of 35 and 60 in the United States, whereas the same age bracket in Canada accounts for over 1.5 million users. The vast majority of Facebook users are still in the 18 to 35 age bracket. Chris Kennedy, an employee of Rock the Vote, pointed out to me that “at Rock the Vote, for example, we can now track the number of 18-29 year-olds in the US who identify as liberal or conservative and monitor changes over time that may indicate a shift in the political identity of young Americans.”
While there is still a bias within this data, the information is good for generating rough estimates about users on Facebook. In terms of demographic data, the information is definitely a little skewed though. For instance, less than a third of users on Facebook appear to put their political leanings. 75 percent of people are comfortable enough to put their relationships status. Another useful tool is the ability to browse the number of individuals on Facebook based on company and even the demographics of users within that organization on Facebook.
You can also view how many people on Facebook have listed a specific keyword within their profile. For example, there are 445,520 people in the United States that listed “Pulp Fiction” as one of their favorite movies. This new Flyers feature is definitely cool for finding out interesting demographic data on Facebook. If you want to view more information about Facebook’s demographics, you can go play with the Flyers Pro page.
October 20th, 2007 at 2:51 am
Sweet Nick - thanks for the Post! When FB gets dialed in with their flyer program and add more features they are going to make a mint! Have a great weekend - Cheers - Eric
October 20th, 2007 at 3:30 am
“Just over 8 million have specified that they are male and almost 10 million have specified that they are female. Not bad odds for a guy on Facebook!”
Except that 7.999 million of those guys live in their parents basements and are obsessed with Star Trek!
October 20th, 2007 at 8:57 am
[…] englischsprachige Blog AllFacebook.com hat auf eine Möglichkeit hingewiesen, mit der sich bisher nicht veröffentlichte demographische […]
October 20th, 2007 at 11:20 am
Hi Nick,
Here is a compilation of Facebook stats I did this morning.
http://adscriptum.blogspot.com/2007/10/facebook-demographics.html
Jean-Marie
October 20th, 2007 at 4:35 pm
Brilliant info, thanks Nick.
October 21st, 2007 at 9:24 am
[…] d’infos sur: Adscriptor et All Facebook Lien […]
October 22nd, 2007 at 8:25 am
Hi Nick,
The info that it gives it pretty neat. but i guess its not the complete data right?.. coz i live in india … and it says 287,500 people are on facebook, ans they are the ones that have joined the India network. I believe there are many more .. maybe double than that.. is there a way to know how many people are thereon facebook from india ..
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January 11th, 2008 at 10:13 am
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