Facebook Launching SocialAds Network November 6th
Posted by Nick O'Neill on October 23rd, 2007 5:34 PMWhether or not it was strategically planned to be the day after Google’s big announcement, Mark Zuckerberg will be announcing the launch of Facebook’s new advertising system on November 6th. I have spoken with at least one individual who’s company was invited to the event. According to advertising industry insiders, information about users’ relationships can be used to target them on the site and off of the site.
I have been hearing for months that the ad system would be unveiled at the Ad Tech event in New York early next month. The rumor appears to have been true given that the announcement falls right in the middle of the event. This news comes days after Facebook released an unannounced upgrade to their Flyers system, enabling users to view demographic data within the site. Interestingly, Facebook recently filed a trademark for “SocialAds” just last month. This ad network is one of a number of features that has been rumored over the past few months.
It appears as though this is finally taking place next month. Also rumored to be launching in the coming months is an advanced analytics package and e-commerce features for the Facebook platform. There are a number of other features that Facebook plans on launching but it looks as though they are beginning to ramp up to become more than just a social network. It also looks like the dream of psychographic and/or behavioral ad targeting may finally become a reality.
Update
Adage is reporting the same thing. It is definitely going to be interesting to hear the details once the new ad system launches.
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October 23rd, 2007 at 5:49 pm
[...] O’Neill of AllFacebook reports that Facebook will be announcing its new advertising system on November 6th. This isn’t [...]
October 23rd, 2007 at 7:04 pm
[...] O’Neill of AllFacebook reports that Facebook will be announcing its new advertising system on November 6th. This isn’t [...]
October 23rd, 2007 at 10:28 pm
[...] to Nick from AllFacebook: Mark Zuckerberg will be announcing the launch of Facebook’s new advertising system on November [...]
October 23rd, 2007 at 10:57 pm
[...] Dave Morin, Facebook’s senior platform manager, was able to video chat with attendees at the Facebook Developer Garage at the Vancouver Film School on October 23rd, until exceedingly limited bandwidth cut his question and answer session short. Morin was originally slated to be at the Garage in person, but an all-hands announcement at Facebook headquarters kept him at work. Morin wasn’t able to elaborate on the meeting, but word has it via AllFacebook.com that Facebook plans to add a “Social Ad” network on November 6th. [...]
October 24th, 2007 at 12:17 am
[...] allfacebook shares Facebook will be launching their new ad system. This will be the next step after the improvement made with Facebook Flyers which has been argued by ReadWriteWeb that it might not be something Google should be too worried about. Valleywag talks about Google’s ad system being about servicing expressed intent, while Facebook’s is to service latent intent if not create intent. [...]
October 24th, 2007 at 4:22 am
[...] If advertising becomes this accurate, is it still obtrusive and annoying? The rumors are circulating on what type of new advertising will be announced in early Nov at AdTech, I suspect it will be ads [...]
October 24th, 2007 at 8:33 am
[...] shouldn’t be a problem. Allfacebook says the company will launch SocialAds, an ad system that will run ads on and off Facebook, at the event. And a source with inside knowledge told Radar that nine companies — Conde [...]
October 24th, 2007 at 3:33 pm
[...] comes the day after news was released about Facebook’s new ad platform. All the startups that were based around building social networks for mobile devices have just [...]
October 24th, 2007 at 6:04 pm
Facebook ad platform will “cook Google’s wiener”…
In a drunken outburst at a low-key California diner, the woman considered by many the power behind the Facebook throne has hinted at the extent of internal opposition towards Google – and promised an ad platform which will cook the search giant&…
October 24th, 2007 at 7:04 pm
Facebook ad platform will “cook Google’s wiener”…
In a drunken outburst at a low-key California diner, the woman considered by many the power behind the Facebook throne has hinted at the extent of internal opposition towards Google – and promised an ad platform which will cook the search giant&…
October 24th, 2007 at 8:00 pm
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt [...]
October 25th, 2007 at 4:33 am
[...] as is reported at VentureBeat - Yesterday, reports also surfaced a new Facebook ad product, apparently trademarked “SocialAds,” will be previewed November 6 to some of Facebook’s closest advertisers. Conde Nast, Nike, Apple, [...]
October 25th, 2007 at 1:29 pm
[...] Facebook confirms big upcoming advertising announcement Facebook Set to Introduce Major Ad Play Facebook Launching SocialAds Network November 6th Facebooks New Ad Platform Will Facebook’s upcoming announcement trump [...]
October 26th, 2007 at 12:09 pm
[...] reporters on the go - Sohu.com Claims Exclusive Internet Advertising Rights For Beijing Olympics - Facebook Ad Network Coming November 6th? - CapaZoo is a new social network from Canada that’s encouraging users to participate on the [...]
October 28th, 2007 at 3:40 am
[...] I came across an article saying that Facebook will be Launching a SocialAds Network on November 6th. I’m interested to see what exactly this is going to be. Something like [...]
October 29th, 2007 at 5:36 pm
Facebook Launching SocialAds Outside The Network?…
Facebook has been blanketing the headlines for months now and it has heated up more with Mark Zuckerberg speaking at TechCrunch40 and the Web 2.0 Summit in the past few weeks. Mark recently hinted at a advertising platform launch coming soon and my fri…
October 29th, 2007 at 6:27 pm
[...] Earlier today Lee Lorenzen of Altura Ventures sent me a message referencing a note where he postulates about Facebook’s upcoming ad network. He brought up something that I previously hadn’t thought of: the opening of Facebook’s ad network. Imagine if Facebook, who now has access to over 50 million users’ personal information could target ads based on those profiles anywhere on the web. It’s not far fetched and it is exactly what Facebook will be announcing on November 6th when they announce the SocialAds network. [...]
October 29th, 2007 at 6:36 pm
Facebook Launching SocialAds Outside The Network?…
Facebook has been blanketing the headlines for months now and it has heated up more with Mark Zuckerberg speaking at TechCrunch40 and the Web 2.0 Summit in the past few weeks. Mark recently hinted at a advertising platform launch coming soon and my fri…
October 30th, 2007 at 12:02 pm
[...] florist website, it may be thanks to your Facebook cookie. When Facebook launches their new “SocialAds” platform on November 6th, it will unleash a network of sites with information not only on your [...]
October 30th, 2007 at 3:23 pm
The ad platform for facebook will be awesome, I can’t wait to get in there and see the data. This will allow for so many more placements of ads on Facebook, MySpace needs to create something similar, for their ad center is only a form you fill out, although the ads can be connected in with third party tools…Behavioral and targeting analytics — coming soon from Facebook
October 30th, 2007 at 4:23 pm
The ad platform for facebook will be awesome, I can’t wait to get in there and see the data. This will allow for so many more placements of ads on Facebook, MySpace needs to create something similar, for their ad center is only a form you fill out, although the ads can be connected in with third party tools…Behavioral and targeting analytics — coming soon from Facebook
November 4th, 2007 at 1:46 pm
[...] is supposed to be announcing their new social ads program this Tuesday. According to other sources they may be announcing their new music service in addition to spawning [...]
November 5th, 2007 at 8:55 pm
[...] lot has been said about the expected announcement. But in the end, all that really matters is whether or not the ads [...]
November 9th, 2007 at 6:58 pm
[...] somewhat of a frustrating launch to what seems to be an unclimatic new player in the ad space - thus [...]
November 14th, 2007 at 12:50 pm
good news thanks
November 14th, 2007 at 1:50 pm
good news thanks
April 7th, 2008 at 11:27 pm
Thanks for the Info
April 8th, 2008 at 12:27 am
Thanks for the Info
August 26th, 2008 at 3:31 pm
Almost a year on it seems we'll have even more developments in this area. Rumor has it they're following this one up around October this year.