Google to Take On Facebook

Posted by Nick O'Neill on September 21st, 2007 7:33 PM

Michael Arrington has just posted about Google’s plans to launch a new social graph that takes on Facebook. On November 5 they are going to announce a new set of APIs that will tie into a new social layer across all of Google’s services. These services include Orkut, iGoogle, Gmail, Google Talk and other services. From the sounds of this, the aim is to provide access to all of Google’s social features. You thought Facebook’s platform was big news? This looks bigger.

Facebook currently requires all applications to reside within Facebook. Under this new system that Mike Arrington is discussing, developers would be able to push and pull information from the social graph. This almost sounds like Google’s attempt to completely open up the social aspect of the web, in turn owning the largest social graph on the net. If this really is going to happen, the entire web industry is about to be thrown in a whole new direction.

The concept of the social graph of the web becoming it’s own layer that anybody can tap in to is pretty phenomenal. I’m excited to see what Google has to announce on November 5th. This could be massive.

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11 Responses to “Google to Take On Facebook”

  1. John S Says:

    Facebook does not require applications to reside within Facebook. In fact, before they even announced their platform, they had an API for use on third party sites.

  2. Howard Lindzon » Facebook...Hurry Up and Get Public Says:

    […] Seems like Google has Facebook in their sights these days . I trust that Facebook will get themselves public here soon based on all the venture money at stake, but they should hurry up! […]

  3. Bob Says:

    Google has much bigger plans. You should read the article that inspired Arrington’s post. Here is a write-up about it with links to it and a series of related articles:

    http://jobmatchbox.com/2007/09/23/re-thoughts-on-the-social-graph/

  4. See Facebook Friends' Comments on the Web - The Unofficial Facebook Blog Says:

    […] that leverage those connections. I would assume that this is what Google is aiming for with their new platform. If you want to check out their application which is in the alpha phase, go check out their […]

  5. Daily del.icio.us for September 27th Says:

    […] Google to Take On Facebook […]

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    […] whether or not Google will decide to hop in as well. Chances are they will join via their new platform which they are announcing at the beginning of […]

  7. See Facebook Friends’ Comments on the Web « FacebookPile Says:

    […] that leverage those connections. I would assume that this is what Google is aiming for with their new platform. If you want to check out their application which is in the alpha phase, go check out their […]

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  9. MySpace Upgrades Their Messaging, How About Facebook? - The Unofficial Facebook Blog Says:

    […] Facebook to release a new messaging client would be prior to the rumored November 5th launch of the Google platform (or at least prior to phase 2 of the Google platform during which Gmail will be integrated). Are […]

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    […] or not it was strategically planned to be the day after Google’s big announcement, Mark Zuckerberg will be announcing the launch of Facebook’s new advertising system on […]

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