Yesterday afternoon I had a million things that I needed to get done. One of those things was to write a blog post. As I normally do I proceeded to browse through applications and stumbled upon the Noggin application. For the next hour, rather than calling clients or writing blog posts, I played Noggin. Noggin is a simple word game.

A matrix of letters are displayed and you need to match consecutive letters vertically, horizontally and diagonally. The coolest part is that you can watch other players that are playing at the same time. The only thing missing from the application is a chat room where you can chat in between games. I played enough that I am now one of the top players but I have the feeling that my rank will rapidly drop as more people begin using the application.

Another thing occurred to me while using the application: Facebook is rapidly becoming one of Yahoo’s primary competitors. Not only is Facebook’s page views rapidly rising, but their content is increasing exponentially thanks to the new platform. I remember playing games on Yahoo. Chances are, that won’t happen anymore as all of the same games rapidly show up on Facebook. Thanks to the social aspect of Facebook, they are going to rapidly become the top portal online. The funny thing though is that rather than linking you to outside websites, eventually all of the sites will reside within Facebook. In theory this is a relatively scary proposition.

Rather than expanding on the concept of Facebook owning a large portion of the net, I’ll get back to the topic. Noggin is an extremely addictive game! If you want to test what words you can come up with inside of your noggin, go grab the Noggin application. Below are a few screen shots of the application. You may notice that I’m on top of the daily leader board. Not bad huh?