I was reading my friend AJ Vaynerchuk’s blog last night and came across an interesting post about how he drove thousands of targeted visitors to his site via Facebook group wall postings. Facebook group walls are quickly becoming the equivalent of blogging comments. For all you bloggers, you are well aware of the horrendous amount of comment spam that you receive on your blog. Even unpopular blogs can receive ten spam comments a day easily. Now there is a new way of promoting your site effectively via Facebook: Facebook group wall postings. By spending time finding groups that are similar to your blog or website, you can post relevant comments that drive visitors to your site. AJ has driven thousands of visitors to the site. I also have experienced a similar effect. Effective wall postings can be a highly effective method of driving visitors to your site. On my other blog I broke news a couple months ago about Facebook adding music. Within a matter of days I was getting hundreds of visitors to my site from one single wall posting on a Facebook group.

While you can drive a lot of traffic, I can assure you that spamming walls will not be an effective method of marketing. If too many people abuse this I would imagine that Facebook will start to prohibit people from posting URLs on wall posts. There are a few steps you should take to ensure that Facebook doesn’t treat your wall posts as spam:

1. Pick highly relevant groups - From the days where you would post your site on relevant newsgroups to recently when people would post their site on relevant blogs. Now has come the time to search for relevant Facebook groups. Simply search for specific keywords and determine the groups that you intend to post to.
2. Post unique wall posts - If you write the same thing on each wall you will surely be flagged as a spammer and temporarily banned from the site. Trust me on this one, do not go reposting the same thing on multiple groups. It just won’t work. Customize your post to relate to conversation already taking place in the group. If you can’t think of unique things to post then only pick one group to post to. You aren’t helping yourself by reposting the same thing over and over.
3. Space your posting frequency - If you log in, post 50 wall posts and log out, you will surely be classified as a spammer. Instead you need to be strategic with your postings. Post a couple of unique wall posts each day but don’t get too carried away, there are plenty of other marketing activities you can be spending your time on.

After completing these tasks you will have plenty of targeted traffic to your site. Now, after sharing with you this information about how to market via groups, I can only envision a few months from now when Facebook is having trouble fighting wall spammers. Facebook’s reaction to the future growth in wall spamming? They are going to have to stop automatically hyperlinking URLs that are posted by users or blocking certain sites. Otherwise there will be entire offshore teams dedicated to marketing activities on Facebook. For now though, if you are a true guerrilla marketer, you should have a go at it. Let me know what types of results you experience!