Today Yelp launched their implementation of Facebook Connect to enable users to share reviews with their friends on Facebook. After you post your review on Yelp, you are prompted to post it to your feed. That’s about the extend of the service but it’s definitely another large site to integrate with Connect. Aardvark, Etsy, oDesk, The Washington Post, and many more have also implemented Connect in recent weeks.
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Do you know how to track all of the visitors and new fans to your Facebook Page? If you didn’t you aren’t alone. Up until recently, Page insights were not obvious to Page admins and as a result many were finding it difficult to keep track of who was coming to their page. Enter the new insights box which emphasizes the quality of newly published items and how many people have engaged with your page.
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Yesterday Joe Hewitt posted screenshots of the new Facebook iPhone application which is expected to be released in the next couple weeks . What’s most important is the addition of events which was missing from the previous two versions. Joe claims that everybody is asking for push notifications but with thousands of contacts on the site, I’m honestly fine without it! Additionally the most recent version of the news feed will be turned on, making the old iteration of the news feed inaccessible.
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This afternoon Facebook is hosting a privacy call to update a few press members about the company’s latest changes. With a lot of confusion about what exactly is taking place, the company wants to make some clarifications as the changes will have a significant impact on the user experience. We’ll begin updating this post as the call begins.
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In a strange turn of events Facebook has switched the “Kisses” page name to OraBrush, the brand who initially acquired the page. The process has been an interesting one as Facebook began randomly disabling the publishers for generic Facebook Pages. Now we are hearing that large generic Pages are being converted back into the brand names but that’s based on a number of variables, some of which were provided to us off the record.
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Facebook has sent out a notice to members of the press about a webcast this afternoon (1 PM EDT) about upcoming changes to Facebook’s privacy. So what is the exact subject of call? Nothing has been said except for “upcoming privacy changes”. We’ll be covering the event live but we are expecting it to simply be more details about Facebook’s new granular publisher controls.
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Last week when Michael Jackson passed away I wrote about the tremendous growth in his Facebook Page as it transformed into a memorial site. Since then, the page has quadrupled in size and has increased in its rate of growth. As the chart below illustrates, his Page had around 2.9 million fans as of last night and by 11:15 AM EDT today he attracted 3,348,349 fans. Currently the largest Facebook Page is Barack Obama who has approximately 6.42 million fans but is only growing by a few thousand fans a day.
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Mark Zuckerberg has said on a number of instances that the future of Facebook does not exist on Facebook.com. The emphasis is on Facebook as an identity platform and Facebook Connect which will continue to expand over time. If the entire platform is going to take place elsewhere on the web then it would only make sense that we begin to see Facebook Pages do the exact same thing.
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Apparently Hulu launched their implementation of Facebook Connect early last month but few people actually noticed. The Connect implementation enables users to view what videos their friends are watching. One thing that doesn’t appear to be an integral part of the Connect support is the ability to publish stories about what videos you’ve watched to your feed. Hulu has been receiving a lot of traffic which will also help Facebook expand the reach of Connect.
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This is a guest post by Bill Grosso, the Chief Technology Officer of Twofish.
As the social application space has started to mature, more and more application developers have adopted a “metrics driven” approach to game design. Driven partially by the availability of data gathering and analysis tools, partially by the distributed nature of the internet, and partially by the quick turnaround times that are possible if you analyze customer behaviors in real-time, it seems like almost every aspect of application design has gone under the analytical knife.
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