A couple weeks ago we began wondering what happened to the company’s lexicon product as it was no longer providing useful data. It appears that the company has decided to shutter the year and a half old product, as Steve Rubel points out. When you visit the Lexicon page it now says “We are removing the Lexicon product from Facebook for the time being.”
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Facebook has updated their new statistics page and the most significant statistic is that sharing has increased 500 percent in only six months. The total number of users on the site has less than doubled in the same amount of time, growing from 250 million users to 400 million. That means the average user is sharing over 12 pieces of content each week.
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Facebook has developed what they believe to be a sufficient solution to the dashboard privacy flaw that we’ve covered over the past few weeks: an application activity privacy setting. With the new layout, Facebook users can visit their applications privacy settings and change a new setting that lets you “Control who can see your activity in the Friends’ Recent Activity, Friends’ Applications and Friends’ Games sections” of the application and games dashboards (pictured below).
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Whether it’s pickles, onion rings, sausages, or purple monsters, the latest Facebook meme attempts to drive more fans to Facebook Pages than to celebrity pages. While this tactic has been used for Facebook groups for some time, the volume of new Pages dedicated to arbitrary objects that have successfully attracted hundreds of thousands or a million fans has increased dramatically in the past couple days.
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It seems like just yesterday that upon launch of the Facebook Application Directory, the very few outspoken proponents of the new app world pondered when big brands would jump in to the space. Back then in 2007, one of the first big brand sponsorships ever announced was when HP decided to jump on board with the “Graffiti” application in late 2007. Well, they’re back again, this time with a snowboarding game.
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Coinciding with recent announcements by Playfish that they were going to bring an EA brand to Facebook, Peter Moore just announced that “Madden NFL” will be released for Facebook. The details are sparse, but Moore stated on Bloomberg Television that “we have to make Madden’ more accessible,” and “you’ll see us on Facebook going forward.”
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Facebook has been having a few platform reliability issues over the past 48 hours, but the latest hits Facebook’s “Live Status” page which lets developers know the status of the platform. Navigating to the Live Status page currently returns an error which says “This webpage is not available.” While I’m sure Facebook is working to get the site back up quickly, it has been down for at least 10 minutes.
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Against the tide of Silicon Valley’s job layoffs, Facebook’s CEO Mark Zuckerberg was quoted late August 2009 — in a number of media outlets that referred to a Bloomberg report — as planning to hire as many as 500 new staff members in 2009. While the number hired din’t turn out to be that much, I was one of the fortunate people who managed to snag a series of interviews in Q3 & Q4 of 2009. Here’s a summary of my overall interview experience.
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Whether you realize it consciously or not, your level of trust is greatest for your friends and family when it comes to recommendations for products, services, travel destinations and so on. Many people do prefer recommendations from people in media (such as newspapers, radio, TV), but more people prefer recommendations from those we know. It’s this trust that the new Facebook application Help Me Decide wants to leverage for Social Decision Making, a form of Crowdsourcing.
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Given that Superbowl Sunday is upon us, I thought that I’d take the opportunity to examine the effects of Superbowl on the Facebook Pages of the participating teams and some of the players. While this isn’t a comprehensive analysis, we thought that it would be interesting to take a look at some of the related Facebook Pages as the site has become a good measure of societal trends.
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